Marketing Strategy Development
A strong Digital Marketing strategy can bring about more than 100% increase in your site visits. We craft strategies that count!
Classic Informatics helps you build digital marketing strategies based on your business objectives. We work hard to understand your brand legacy, your aspirations and your ultimate goal. It helps us convey your propositions across diversified market channels so you are heard. We engage deeply in customer insights and vertical market research to craft uncanny strategies and deliver tangible results regardless of the ecosystem.
- Increased Value
- Greater customer loyalty
- Improved customer acquisition rate
We focus on the three most crucial strategy segments:
- Market Research Know who your target audience is, what they want and how they behave with our state-of-the-art market research services.
- Strategy Planning & Creation Strategic Marketing Planning requires serious planning. Our subject matter experts understand the importance of a foolproof strategic plan and do an in-depth planning to implement a cross-channel strategy that works wonders for your business.
- Competition Analysis Competitive Analysis helps set a benchmark for your business. We build a comprehensive strategy to achieve the set benchmark and outperform your competitors by studying their strategy.
Make more informed decisions
We conduct extensive market research to eliminate any kind of doubt by providing you hard facts and help you take crucial business decisions and ensure success. How we achieve this?-
- Focusing our effort to research deeply and find your target audience only after understanding your business model and objectives
- Following customer trends and find out what compels them to buy or take an action
- Identifying the challenges your customers face and match your services to constitute a solid proposition.
By genuinely researching to discover your target audience always result in dramatic results. The insights found during market research can help you better market your brand by:-
- Engaging in meaningful conversation with your target audience
- Planning marketing collateral that address your customer challenges and fix them instantly
- Planning changes in a proposition to make your customers take action
Create foolproof plans
We combine all the insights gathered from the market research to devise strategic plans that connect your brand with your consumers and yield great results for your business. We create foolproof plans. We achieve this by:
- Profiling your targeted consumers’ personas
- Keeping a tab on your consumer’s behaviour
- Finding out how your targeted consumers interact with your brand
Know your competition
In today’s cut throat competitive business environment, it is crucial for any business to stay ahead of its competitors. By analysing your competitors not only would you be aware of their strengths but would also become aware of the unique selling points that your product / service is capable of offering to the consumers. By doing so, you can:
- Identify market gaps that your product can address
- Establish your product in a crowded space by defining what sets you apart
- Evaluate the risk your business stands from your competitors
More than anything, knowing your competitors helps you in making more informed strategic decisions by turning your research into insight that makes strategic planning easy. This helps you in:
- Mapping the competitive landscape and assessing the state of competition on a global level
- Understanding the market requirements
- Narrowing the strategic focus of your business that will ultimately make your strategic plans more focuse