The power of the web has transcended traditional methods of communication, branding and marketing. The web contains all the elements that were ever required by an enterprise to increase its ROI and create a profitable business. What does the web have which the traditional methods didn’t have? Is the internet showing an error 404 when a potential customer is looking for the service/product you are selling. An enterprise not leveraging the power of the web is almost sure to fail in today’s fluctuating and interactive market. Let’s look at some ways at how can enterprises leverage the power of web.
1. Huge Customer Base
Thanks to the social network – more than a billion people are now connected on the same platform. So an enterprise that acknowledges the power of the web is going to exist for the billion online users for whom everyday new content is being created.
These users are being converted into customers via inbound and content marketing. This has ensured the right traffic to the products they want to own or the services they seek. Every other second innumerable leads are tracked to find potential customers. To reach to a huge customer base has become easy and users are a click away if an enterprise understands how to leverage the power of the web.
- The mobile revolution has just spearheaded the same and markets like Korea and Japan have responded to the same already positively.
- The other countries on the same page are Singapore, Hong Kong and Australia.
- Also the customer demographic has become youth centric and hence the web’s user base that is pre-dominantly the youth can be targeted via the proper approach to enterprise application development and enterprise web development.
The first step even before having a website is to have a Linkedin profile for the enterprise – this enhances the visibility of the enterprise and makes it available for notice by the huge customer base. It also adds a layer of credibility. For enterprises who have always followed the traditional methods should understand that their customers are already online if they are not.
2. A store that never closes
The web is a store that never closes – the customers never sleep. Across various time zones, different users at different points of time are seeking out products and services and choosing content to read from that leads to these services.
- According to a study made by Lloyds Bank and Go ON UK, it reflected that 1.2 million small business owners did not have the simple digital skills and have thus not been able to avail the power the web beholds.
- It is simple mathematics as to whether a 9-5 store that has its share of weekends would do well or a 24 * 7 store.
- Web enables customer interaction at every hour. This enables enhanced customer satisfaction, feedback and increases the conversion rate of customers into trusted customers.
3. Networking opportunities
The power of the web primarily lies in networking. Customers have become tech savvy. They demand better applications, interactive content and improved services. Networking can facilitate potential investors to find enterprising businesses.
Networking can be used to find clients on a pan global scale and to reach out to customers in a more effective manner. Enterprise application development needs to be stressed upon to develop applications that tend to the demands of the Web 2.0. customers.
The mobile revolution has already impacted enterprises by making them create content for the mobile phone.
- By the next year, wearables will be the next in thing and enterprises will have to drive networking via that medium.
- Inbound marketing and content marketing approaches can help enterprises create an effective profitable network of customers.
- Take the case of ecommerce and how it has boomed. In ecommerce it can be noticed as to how customer interaction takes place before buying a service or a product. The enterprise exists at the helm of service and product demands and possible customers and users interact via the web development model of the enterprise.
4. Cost Effective
Incorporating an enterprise web development model is cost effective. The idea of creating a brand has become outmoded with flexible branding being the in thing for customers.
- The web allows aplenty cost effective solutions to customize branding and personalize it for individual customers.
- The direct channels of luring a customer to buying a service or a product via advertisement and expensive marketing platforms have been replaced by content and inbound marketing which don’t cost a dime.
- Customers are now rather driven by content than by interruptive commercials, print ads and radio ads.
- Customers communicate via the application the enterprise builds for the required customer engagement. Hence an enterprise application development model needs to be integrated to harness the power of the web.
From an one sided affair of communication between a customer and an enterprise, we have moved into an interactive phase. How is interaction monitored, channelized and harnessed? The web does provide channels to maintain the degrees of freedom that communication deserves.
- According to the platform being used for the communication, applications need to be sized and structured to make it comfortable for the user to navigate.
- For instance banking transactions also happen via the web but then if the platform being used is the mobile phone, then a busy web page will defeat the idea of the banking transaction and it is bound to fail causing inconvenience to the customer.
For an engaging communication, applications should be designed according to the suitability of the platform the potential customer is going to use. There’s a lot more to how enterprises can leverage the power of web. The power of web exists in infinite possibilities and it is hence important for enterprises to harness it as soon as possible.
|The takeaways of the power of the web for an enterprise
|2. Cost Effectiveness
|3. Narrowing the communication gaps
|5. Interacting with customers 24 * 7
Huge customer base, a store that never closes, networking opportunities, cost effective, communication
Enterprise Web Development, Enterprise Application Development
Written by Tanya Kumari
Tanya leads the Digital Marketing Team at Classic Informatics, a leading web development company . She is an avid reader, music lover and a technology enthusiast who likes to be up to date with all the latest advancements happening in the techno world. When she is not working on her latest article on agile team dynamics, you can find her by the coffee machine, briefing co-workers on the perks of living a healthy lifestyle and how to achieve it.