Today, mobile apps have become one of the most common development choices for businesses, especially start-ups. The latest statistics indicate that the app economy is thriving with an estimated annual revenue of $25 billion. While this is a good figure to be motivated to take your business online, there is one more aspect that you should keep in mind. According to a study conducted by Localytics, one in every four downloaded mobile apps goes unused by the user and is ultimately deleted. So, what is the problem? The problem is that there are millions of apps to be found across various app stores and the number is only increasing with each passing day. This poses a great challenge for the start-ups to be noticed by their target audiences on the various app stores.

To make sure that your mobile app doesn’t have a bad fate of that one in every four app that ultimately gets deleted, we are sharing with the winning recipe of a successful app. So, here’s a list of ingredients that go into the making of a successful mobile app.

Create a Problem Solver:
Nobody downloads apps just for the heck of it, after all apps occupy memory space on a user’s mobile device and it costs them money too. So, they make a very conscious decision of which app to download. Therefore, to make your user’s download your app you have to have an app that solves some kind of a problem that your target audience may be facing. That’s the most vital ingredient that determines the success of any mobile app. In simpler words, your app needs to be the solution that your target audience is seeking.

Cut the Hassle:
The next important ingredient for making a successful app is how easy it makes the life of the users. A winning mobile app is intuitive and can be figured out by the users within minutes. Nobody reads manuals today, nobody has the time for that. Make your user experience as simple and fantastic as possible and they will stick with your mobile app for the long haul.

Effective Marketing:
We have written a blog post earlier also, on marketing your web project right from the beginning and we are saying it again – start marketing your mobile app idea as soon as you get it into your head. Don’t wait for the app to get developed first and then start marketing it. Divide your marketing plan into three phases – pre-launch, launch and post launch marketing. Keep your design and marketing material ready and go full on marketing your app idea.

Distribution Channels:
There are many distribution channels available for apps today. With so many options available to you it is important that you choose a combination of those distribution channels that will work best for your mobile app as well as your target audience. Invest your time and money in generating press coverage around your mobile app. Mobile giants like Apple take notice of positive press coverage around the web and mobile products and you never know, your mobile app may get featured in their New & Noteworthy list.

Topics : Tips

Tanya Kumari

Written by Tanya Kumari

Tanya leads the Digital Marketing Team at Classic Informatics, a leading web development company . She is an avid reader, music lover and a technology enthusiast who likes to be up to date with all the latest advancements happening in the techno world. When she is not working on her latest article on agile team dynamics, you can find her by the coffee machine, briefing co-workers on the perks of living a healthy lifestyle and how to achieve it.