Google Material Design, the latest release by the web giant has become the talk of the town. From industry experts to business enterprises and web designing & web development agencies, everybody is curious about this latest release. This blog is all about what Google Material Design is and what it brings to the web development industry.

Google Material Design is the new universal cross platform design language by Google. This new design language is a part of the Google’s forthcoming Android ‘L’ redesign. With this new design language Android is getting a makeover which will be visible not just on the mobile but also on desktops and TVs too.

The key new feature of the new Material Design is the updated version of the system font, Roboto. The bold and dramatic colors, more fluid motion, highly polished animations and more tactile surfaces are some features that everybody is looking forward to. We hear that Google has done away with skeuomorphism and will now offer a flat and more colorful design that will comprehend accordingly when the user interacts with it.

We all know that Google is more concerned about the functionality than the look. And again, they have put user experience first. Material Design will offer a highly attractive responsive interface to its users.

To cut a long story short, here’s what all the web design and web development agencies can expect from the new design language by Google:

  • Designers will now have access to a comprehensive new way of thinking that can lead to finding newer and better ways for software interaction in context to modern devices.
  • Material Design mimics real world analogs, thanks to Google’s decision of doing away with skeuomorphism.
  • Material Design is more than just real world logs. It’s a visual language that does more than just animated shifts. Users will now get contextual information about how they can interact with the interface while it is being set up.

Google’s Material Design is a brand new revolution in software aesthetics and the company has worked many years for coming up this new design language. All those years of effort into developing this new design principle points out one thing – our design experience will never be the same again. But only for good!

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Topics : Web Development, Updates


Tanya Kumari

Written by Tanya Kumari

Tanya leads the Digital Marketing Team at Classic Informatics, a leading web development company . She is an avid reader, music lover and a technology enthusiast who likes to be up to date with all the latest advancements happening in the techno world. When she is not working on her latest article on agile team dynamics, you can find her by the coffee machine, briefing co-workers on the perks of living a healthy lifestyle and how to achieve it.

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