The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more.
The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.
Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:
- SEO-friendly:
A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.
- Powerful Authoring Tool:
A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.
- No Web Authoring Expertise Should Be Required:
A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.
- Multiple User Activity and Collaboration:
A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.
- Media Manager for Digital File Management:
Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.
- Service and Product Categorization:
A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.
- Archiving:
A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.
- Secure:
Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.
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