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Rebranding & Revamping The Website To Enhance User Experience & Position Themselves In The Market .

We assisted an established manufacturing enterprise gain market position and increase their user engagement.





About Customer

The client is a reputed manufacturing and renewable energy contractor based in the United States. Having been in the industry for over 30 years, they knew their businesses needed a facelift. At that time, their website was outdated and didn't offer the kind of experience their users expected.

The team had an ambitious project of presenting their offerings better through a revamped website. They wanted to make their platform more appealing so that they can increase user engagement, reduce bounce rate, and enhance the experience. Further, the rebranding had to be performed quickly and with zero downtime.

Country
United States

Industry
Manufacturing



Partnership Goal

To find a team of experts that can take over their ambitious rebranding project


Goals

To give a facelift to the existing website and ensure it delivers value in terms of increased conversion rate, user session, and better users & authoring experience.

Solution

We worked with the customer from the website discovery stage to execution and subsequent launch and optimizations. We chose Hubspot as the CMS to build their website, restructured their main pages, created a conversion path with automated workflows, and ensured the entire rebranding was done in just over a month.





Development Partner To Enhance Their User Experience


The Start

The client was a leading player of the manufacturing industry and wanted to ride the wave of digital transformation to gain more customers online. They had a website but it wasn't up-to-the-mark and unable to deliver the experience their users expected.

That's when they came to us with their rebranding project. Being an established enterprise, the task was quite ambitious and they wanted it to be delivered in the shortest time possible. We analyzed their requirements and drafted a website development strategy to amplify site performance, keeping inbound at the center.

Choosing HubSpot as the base CMS, we designed their templates and turned them into converting web pages. The website was designed keeping inbound markting at the forefront and was connected with sales and marketing automation to help them gain more conversions.









Rebrand your website to increase traffic, enhance experience, and performance like never before

1000+ customers have trusted Classic Informatics for over two decades for developing, modernizing, and delivering digital experiences through all their products.

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Classic Informatics- Digital Innovation partner

With a double-decade experience, Classic analyzes the crux of every project/requirement and delivers results that matter for enterprises, startups, and organizations of all scales.  

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TESTIMONIALS

More than 500 Companies Trusted Us With Their Unique Projects.

After taking some time to understand each other’s working style, the teams have collaborated effectively, with Classic’s team producing excellent results.

Manager, Digital Experience Veracode

Classic Informatics navigate offshore coordination problems skillfully and provide prompt responses. Customers can expect an experience strategic partner with valuable project insights.

Digital Project Manager Home Storage Company

Classic Informatics delivers solid code within tight deadlines. I’m impressed by their speed. They also offer affordable pricing and easy collaboration.

Global Director of Digital FranklinCovey

Through their high-level execution, flawless customer support, and responsive approach, Classic Informatics delivered a website that effectively generates income.

Digital & Creative Services Manager Liguori Publications

Their responsiveness complemented their project management style. Expect a team receptive to feedback and dedicated to fulfilling needs.

CTO Tourism Company


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