Are you having an incredible app idea in your mind? But what to do next? There are many questions to be answered before going further into the app development process.
Coming up with an app idea might be tricky, but figuring out what to do next is the hardest part.
In this competitive world, you need to consider every step required to reach your end-customers and at the same time fulfilling their requirements.
Let’s discuss how a mind-blowing idea can transform into a promising project. In this article, we are going to discuss how to sell your idea (market your app) so that it benefits you with a good amount.
Here are some points to be clarified before doing mobile app development:
- What will your applications do? So, here you need to be clear about the functionalities and services your app is going to deliver to the end-users. Say, Whatsapp provides communication between users, and Instagram allows creating posts based on images.
- How will your application look? Here we talk about the interface (UI/UX) of the application. You should be clear what you want to showcase to the end-users so that they can visit your app regularly.
- What is your target audience? Be clear about your targeted audience? What kind of personas are going to visit your app?
The detailed answers to these questions will help you cultivate your ideas into a concrete plan.
App Annie forecasts that the app industry is estimated to hit 6 billion dollars by the year 2022
Let’s dive into what to do next…
A prototype of your app idea
The accumulated data help you proceed in the next stage that is making a prototype of your basic idea.
The conceptual prototype consists of future app screens that should be created in the early stages of product development. It’s required for more accurate visualization of great ideas for mobile apps.
The animated prototype makes the UI/UX designer think over and carefully visualizes the process of the program of interaction with the user.
All in all, prototyping is multifaceted and required at the very first stage of generating Android and iphone app ideas. The prototypes serve different goals but at the end serve the common purpose that is to improve the success of your app idea.
Considering business aspects
Prototype creation is not enough. The next step is to consider business aspects that affect the mobile app profit margins in the market. So, for this here are few points to be considered first.
- Evaluation of the time and cost of developing the first version of the application
- Assessment of the time and cost of implementation of the stable app version.
- Ways to promote your mobile application
- Financial plan and estimation of the time required to return the investments
The business plan is all set up, it’s time to search for investors. Let’s see how we find investments in the next step.
The reason behind some people cannot bring their great app ideas into the picture is the lack of funds. Hire mobile app developers, testers, deploying an application and promoting is expensive. In this case, collecting a necessary development budget can be a difficult task.
For investing, you can choose among the various options i.e. Personal savings, on credit, search investors in the market, look out for a partner if anyone interested in your project, collect funds through contests and search for crowdfunding platforms( Kickstarter, Boomstarter, Zidisha, Indiegogo)
Think about marketing
The promotion of a new product in the rapidly growing market is extremely necessary, as the world is full of competitors. Many successful apps are dominating the market right now.
Different ways to launch your app are:
Pre-marketing-it is to start an advertisement launch with the start of application development.
Launching an advertising- landing page showcasing all the unique offers, benefits, and call to action can be helpful.
SEO Traffic and Paid ads-helps you increase app recognition and help you to attract the target audience and stay at the top.
Social Networks- helps share your app on social media platforms like Facebook, Twitter, Instagram, and other networks.
Build an MVP
If you want a smarter app and faster results, start developing an MVP model.
MVP approach permits you to develop an affordable model of the app and analyzes the end-user responses. MVP model is a good option to save your money and time and also customer feedback time-to-time.
MVP model facilitates you to do simultaneous changes by analysing users feedback. It helps you to understand what your end-users want in your app and also the loop holes required to rectify in the app.
Measuring success with mobile app metrics
Now it’s time to measure your success with mobile app metrics. Before that, let’s see how mobile applications work:
People download apps-
If people like it, they start using it from time-to-time and if they don’t they immediately delete it.
But if people truly like the application, he becomes an active and loyal user and also contributes to the program monetization.
Performance metrics like User engagement, user retention, user activity rates are to be considered for evaluating user’s responses.
That’s all about mobile app performance metrics.
Your app idea can be a big hit if the process of mobile app development can be done in the right direction. For making a wonderful app you need to be patient enough to understand user requirements and their behaviour. Competitors in the market are set to compete with your idea. There is a big space available for you in the market for proving your capability of doing things the best way, all you need is just a great idea.
Classic Informatics helps you in transforming great app ideas into high-quality apps. Just send us your requirements and get ready for the miracle to happen.