Smartphones have changed our world. A decade or two ago, mobiles were just portable landlines – used primarily for calls and the occasional text. Today, it is an unforgettable part of our lives, something that helps us do everything from waking up in the morning to remembering appointments to playing games to burning calories to listening to music to keeping a track of pregnancy cycles. All of this is made possible by mobile applications.
What does your organization do to leverage ahead? Statistics suggest that 32% of UK customers make a purchase on their phone. Add to that the fact that you can find an application for almost any task you might want to do – from learning a foreign language to waking up a stranger across the world with a song. Mobile users are expected to reach more than 43 million in the UK by 2017 and people are increasingly using their phones to access everything from search engines to shopping websites. Mobile solutions are needed for everything.
Developing App For Your Business
You need have an app for your business. Whether it be to improve organizational productivity or market your own app, you need a good app strategy. You have two options – you either hire a freelancer or a company.
The best decision would be outsourcing to a company. Why? A freelancer may be great in a specific area but won’t have as much experience as a gamut of experts that a company has. A good company will also have acquired its reputation and grown by working for different kinds of businesses.
The Steps Involved
So once you have decided to outsource your app building to a company, which one do you choose? It is extremely important to choose the right company. The basic rule for investing in something is that your investment should get a return, and not everyone can do that. Do your basic research on the company.
- Ask them for a portfolio. More importantly, ask for the links of published apps.
- If a company has developed hundreds of apps but none of them have been published in the app store/playstore, what use is that?
- You can also ask for a customer portfolio to get an idea of the past and present projects and clients.
- Finding similar projects and clients who were given successful results by the company can provide you some confidence.
You should also discuss about their process development update – how well do they communicate while in the process of building an app? It is important for them to listen to you carefully so that the end product you get is in line with your expectations. Keeping you in the loop achieves this. And of course, in the midst of all this, do not forget to ask about the charges that will be levied. A good company will be forthright about what it will cost, and will not levy hidden charges or confuse you in fine print.
Finalizing the Company
So now that you know what to ask the company that you outsource to, how do you finalize the company itself? There are a number of important tips that can help you choose the right company.
First of all, the company you choose should have a vast and diverse experience. This is important because this shows that they have already encountered developmental problems that may occur in the process of developing your app; and overcome them. Vast experience also means they have learned from beginners’ mistakes, and will build a good product. Finally, a vast experience also shows that they have got good feedback and word of mouth for clients to keep coming to them. If so many clients have liked them, they must be doing something right.
Now once you have looked over the entire experience, narrow down to experience with the kind of app you are looking to get designed. Now don’t be too narrow here. Let’s say you are from a fashion house and looking to get an app designed that is based on dressing models in your new collection and having them sashay down the runway. You should not look for experience with ‘fashion apps’ in the company’s portfolio, rather you should look at their quality of gameplay. If they have done that well in the past, chances are they will do it well for you too. Of course, this also depends on what kind of app you are getting – if it is a general one or a highly specific one.
Cost is an important consideration, yes, but we wary of prices that are low. If an offer seems too good to be true, it probably is. Sometimes companies with lower prices have inexperienced or junior engineers working for them. The price should be just right, neither exorbitant nor cheap.
You must make sure that the company that you pick has specific experience in mobile app development and specialises in everything mobile. Just any software developer can’t do your job. Developing for mobiles and developing for, say, the PC, are different ball game altogether.
The company you choose should not only offer development but also innovation. Once you convey your idea and expectations from the app, the company should be able to build on that framework and communicate with you. Simply developing on what you said without putting in their own experience and ideas into it shows an uninspired approach.