Enterprise Applications have been helping businesses improve their productivity and efficiency for quite some years now. Taking things to the next level of productivity and efficiency are the Enterprise Mobile Apps. Yes, mobile technologies are influencing the business world by a significant degree. In the recent times, a number of mobile apps have been introduced, are widely accepted and being used by many businesses to facilitate business operations. What’s definitely going to be the next big thing in the modern enterprise operations is the Enterprise Mobile App.
You may have a variety of features in your enterprise application and most businesses stress more on customized solutions which help meet their specific business requirements. But it becomes increasing important for businesses to determine what elements they want to have in their Enterprise Mobile Application to ensure that it becomes a sure shot success. We have created a list to make things easy for you.
Here are some of the elements that you need to know and be absolutely clear about to make an awesome enterprise mobile app –
- You need to know who is going to be the end user (read target audience) of your app. This is the question which you primarily need to ask yourself. Answering this question will help you define the features you want your enterprise mobile app to have so that your business goals can also be achieved.
- The next thing you need to pay attention to is to decide upon the platform on which you will develop the application. There are a variety of mobile platforms are available such as iOS, Android, Windows, etc., but you need to decide upon one on the basis of user majority.
- The agenda to be taken in hands now is the decision regarding the type of mobile application you will be developing – native, web or hybrid. This becomes easy since you already know who your target audience is and what their requirements are. If yours’ is a low-end user then a thin client app is more suitable and vice versa.
- Shedding all your money is not a wise thing to do. What would be wise is using your money intelligently. You need to assess the app development cost for yourself. Android is an open source platform so may come as an inexpensive resource and you may consider it for your application. But if your target audience is not using Android phones, then what’s the point of wasting all the money. It’s decision time!
- Security and scalability are two important aspects that make an enterprise mobile application awesome. Nobody wants to compromise on these two things.
So, you have a great idea that will change the world. You have already created a viable business model for your start-up and investors are lining up in front of you to take their money. Now all you need is the right technology to give a shape to your million dollar idea because that’s what will make all the difference. The right technology will help your audience differentiate between you and your competitors; it will automate repetitive tasks, reduce the paperwork for you and in general make your life a lot easier.
You might want to start with searching for a good consultant or a consulting firm, which is a very good practice. But you must also make up a mind and do a bit of research for your own sake to come at a conclusion as to what you actually want out of the technology. What is it that you aim to achieve with it? Ask yourself questions. Think about the situation you are in and ask the following questions:
- Are you familiar with the technology you want to use?
- Have you ever asked someone to build a product for you before? If yes, how was the experience?
- Do you already have a host for your website? If yes, which technology does it support?
- Ask in your network if somebody can help you with building your product?
The next step is to decide upon the budget. When you are making the choices, just keep in mind that these very choices are going to cost you a great deal of money in order to turn your idea a reality. What follows next to making a decision is buying development licenses, IDE licenses and changing your hosting server or building your own application server locally or taking things to the cloud. A better alternative is to hire people who use the technology you are actually thinking of going ahead with.
After you are clear about these things hire a consulting firm who you think will not give a bad advice. But this needs to be done with utmost care. Many times it has been seen that the consultant might land you in a ruckus by giving you a wrong advice. What’s even worse is that he might be the only one who can get you out of the ruckus. Now, you don’t want to be trapped in an expensive and tense relationship with a consultant who lands you in a mess.
Choosing a technology for your project is not as easy as ordering a pasta. It might seem a bit like a minefield with all those technology options out there when you actually don’t know which one might be the one for you and which one might blow you. But this shouldn’t stop you from going ahead with your idea.
Remember, be wise and never stop dreaming!
Cloud has become a hot topic amongst all the businesses all over the world. Many businesses today are migrating their operations to the cloud and many have started considering doing that eventually. Why would anybody want to migrate to the cloud? The answer is simple! It offers flexibility, mobility and does not go heavy on your budget. But migrating to a cloud setup is not as simple as considering all the advantages it will have for your business. It is rather a very tedious and an intimidating task. There is always this constant fear of ultimately doing it wrong. But don’t feel overwhelmed by these thoughts. Think how great it will be for your business if you get it right. Think about the tremendous value it will add to your business. Can you see it? It is worth it! Take the leap!
Before you take the leap, you need to be sure why you are doing it. Do you need to change the architecture of your application, or you need to upgrade your application, or you feel it is finally time to implement the hybrid networks in your firm. This will solve half of your problem. The rest of it will be solved if you have the right tools, the right information and the right team on your side.
Let’s look at all these points in details since they are what you should need to know about as somebody contemplating the decision of moving to the clouds:
#1. Know your tools right. If you do know them then there’s no stopping from a smooth cloud migration. One of our personal favourites is the Setup Assistant. It helps you gather all the information you need about the configuration of your environment and helps you in finding the best deployment path.
#2. Next thing you need to be absolutely clear about the requirements and the specific needs you want to address with your cloud migration. If you are clear about this then you can choose which cloud technology to use and what will come with it – the good and the limits, all of it. Each solution has some different to offer, so you need to find which one caters to your specific needs.
#3. Make one thing clear in your mind that not all migrations are the same. Do a research and look for customer testimonials on the different cloud service providers. Find out which company is good at which type of cloud migration. Some service providers may be good at hybrid; some may take a lot time to migrate all your operations; and there may be some who can do it quickly. Whichever service provider you hire just be careful while choosing.
#4. Once you are done with the above mentioned pointers, all you are left with is migration. Which is not easy and chances are you are going to need help for that. Migration needs a lot of skills, that too of diverse nature, to do. There are many companies who offer a full team of professionals who can do the task for you. You just need to find the right partner.
What is NoSQL and why one should use it are the questions that have been in the air for a long time. While there are some who are unfamiliar with the technology, there are many who are looking for a new alternative to solve some of the issues they facing with their current database systems. Through this blog post we aim to demystify NoSQL for the relational database crowd and for the understanding of common information seekers.
What is NoSQL?
A NoSQL database environment is a non-relational and largely distributed database system. It enables rapid, ad-hoc organization of data. It is also very useful to analyze high volume of disparate data types. But what needs to be made clear here is that NoSQL encompasses a wide variety of different database technologies and is not a single beast.
These different database technologies were developed in response to the rising volume of data that was stored about the users, objects and products. Another reason was that the frequency in which these data were accessed also increased over time. To improve the performance and processing needs of the database system, the NoSQL was developed. These are referred to as cloud databases, non-relational databases and Big Data databases.
The most common types of NoSQL Databases
The most common categories of NoSQL available and widely used today by many are listed below:
- Key-Value Store: These databases are designed for storing your data in a schema-less way. The data within it consists an indexed key and a value, hence the name. Common examples of this type of database are Cassandra, Azure Table Storage (ATS).
- Column Store: These store data as columns which makes aggregation fast. But you still have to do object – table modelling and mapping by yourself. Examples include BigTable and HyperTable.
- Document Database: These databases expand on the basic idea of key-value stores. These databases store application information in logical aggregates. Take a scenario where there would be a lot of tables, requiring a lot of joins to pull back an aggregate. Common examples of this type of databases include MongoDB and CouchDB.
- Graph Database: These are based on the graph theory. Graph databases are designed for data whose relations are well represented as a graph. Examples are Neo4J and Polyglot.
Why use NoSQL?
There are many reasons why many are opting for NoSQL databases today. It offers benefits to both, developers as well as the businesses who are need of a strong database system. Here are some reasons that totally make NoSQL a great choice for your next project.
- It improves the programmer’s productivity by letting him / her to choose a database that better matches the application needs that he / she is working on.
- It improves the data access performance since it is capable of handling larger data volumes. So, it reduces latency and improves throughput.
- Most of the NoSQL databases are developed and known to tackle particular, often extreme challenges.
- NoSQL systems, such as Hadoop are capable of handling the volumes of ‘big data’ as compared to what even the biggest of RDBMS.
- NoSQL databases use a number of low cost commodity servers to manage huge volumes of data and transaction, allowing you to store and process more data at a much lower cost.
- NoSQL databases have more relaxed data model restrictions, which is always a good thing.
The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more.
The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.
Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:
A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.
- Powerful Authoring Tool:
A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.
- No Web Authoring Expertise Should Be Required:
A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.
- Multiple User Activity and Collaboration:
A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.
- Media Manager for Digital File Management:
Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.
- Service and Product Categorization:
A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.
A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.
Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.
In the recent times, Marketing has grown to be a much more complex and globally encompassing activity for marketers. All thanks to the new range of marketing options and channels that are available now. One such channel that has emerged as a game-changer is Digital Marketing. Digital Marketing has enabled even smaller businesses to find, reach and connect with their customers across the globe.
But like everything new, there are some Digital Marketing myths that stop many businesses to take the leap and as a result, they continue to suffer the consequences of not being there on the social network. As a global Digital Marketing Agency, we have come across clients who are either apprehensive about Digital Marketing or hold many wrong notions about the what, when, how of the Digital World. Through this blog post, we attempt to debunk some of the myths and bring to you a clearer picture.
Myth #1: Digital Marketing is all technical.
No, it’s not! Like traditional marketing, Digital Marketing also involves careful planning and execution. A successful Digital Marketing Campaign includes a number of well-thought out strategies that together make the campaign work.
Myth #2: Creating just a website will do.
A big no! It’s like you have built your online presence and you are expecting that people will show up on their own. They won’t! The World Wide Web is vast and there are probably many players like you in the market already. You have to reach your customers by effectively planning and executing the Digital Marketing strategies, as discussed in the above point.
Myth #3: Any Content will do for my Digital Marketing Campaign.
You are highly mistaken here. Google doesn’t make it that easy. Google guidelines are pretty complex and they keep changing. So, the amount of content you upload and the number of people you share it with doesn’t matter. You need a Content Marketing strategy that focuses on delivering content that is relevant and something that your readers want to read about. Your content must deliver value to the readers.
Myth #4: My competitors are not using Digital Marketing. So, I don’t need it.
Your competitors are not there in the virtual space. That’s actually great news! It is not like you have to do whatever your competitors do. If you are the first one go digital in your industry, you will always enjoy the advantage of reaching your target audience in the virtual world first. And it is not like that none of the players will ever take the digital road. Digital Marketing is the new way of marketing and some day (very soon) someone will use it in your industry too. So, why not that someone be you?
Myth #5: SEO is dead.
We wonder who started this digital marketing myth in the first place. No, SEO is not dead. It is alive and kicking. In fact, SEO is one of the integral parts of a successful Digital Marketing Campaign. Search Engines continues to dominate the other sources that generate web traffic. And SEO is what enables the Search Engines to drive traffic to your online presence and it will forever remain so.
Consider these myths busted! We say, hit the digital road now!