The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more.
The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.
Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:
A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.
- Powerful Authoring Tool:
A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.
- No Web Authoring Expertise Should Be Required:
A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.
- Multiple User Activity and Collaboration:
A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.
- Media Manager for Digital File Management:
Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.
- Service and Product Categorization:
A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.
A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.
Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.
If statistics are to be believed the worldwide mobile subscriptions for this year are projected to cross 6.5 billion. Yes, mobile has taken over and is changing how business professionals communicate with each other. There is no denying it! The explosive growth in mobile adoption rate is unparalleled and unstoppable. Also, audiences interact more with B2B brands that are there on the mobile.
Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously:
Communication becomes easy:
There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging.
Reaching your potential Partners becomes easy:
Having a mobile-friendly website always pays. Not only does it act as a representative of your business to the mobile audience, it also gives your potential partners the freedom to access your website any time from their Smartphones. It also lets you break free from the old norms of conducting a meeting with your business partners in a board room. You can make presentations and reports on your Smartphone itself and show them to your partners or superiors while sitting in a hotel lobby.
Mobile gives you more power to market your brand better:
Like mentioned earlier too, mobile gives you a brand new platform to market your brand. With a mobile phone you can spread the word about your brand and open doors to many more business prospects. A simple SMS can be used to inform your business associates and end customers about the innovations, new products and developments made. This ultimately leads to expanding your reach and expanding your business. Also, Smartphones makes social media more fun. You can constantly be in touch with your audiences. Tweeting, commenting, sharing, liking or posting about something, whatever it is, you can do it directly from your mobile.
It is time you got yourself some mobile solutions!
We are happy to announce that we have launched our new product, Zonka Feedback – that aims to cater all the services-based industries, especially the hospitality and restaurant industry. Zonka Feedback is a revolutionary, new and an out-of-the-box way of collecting feedback on tablet right when the guests are still in the premise.
After much wait, we finally launched the product at The Restaurant Show 2014, UK’s leading exhibition that caters to the premium sector of the restaurant industry. The three-day event which started this Monday, October 6, 2014 at Earl’s Court, London, is where our team Zonka is keeping busy these days.
The feedback management system offers powerful reporting, intelligent insights and instant alerts. These powerful tools make life easy for those in the services-based industries. With that in mind, we knew that The Restaurant Show 2014 will serve as the perfect platform to showcase to the world how awesome our brand new feedback system for restaurant, Zonka Feedback is. And were we right! We couldn’t have been more right! We are receiving some awesome updates from Zonka team present at the event. The product received great response by many big names from the industry in the international market on the first day of the exhibit itself. We can only imagine what the remaining two days of TRS 2014 hold for us. The exhibition is giving team Zonka the opportunity to meet with industry leaders and players, to discuss with them the latest industry trends and of course to showcase our amazing Android and iOS-based feedback app – Zonka Feedback.
The vision of Zonka’s awesome feedbacks on tablet app is to turn every brand into a success story by converting its customer feedback into customer satisfaction. Our Zonka Feedback team present at stall L-02 of Earl’s Court, London is meeting many who share the same vision.
All the best team Zonka!
Despite what you have heard, read or just assumed, Email Marketing is a powerful tool amongst the different options we today have in Internet Marketing. There are many myths that surround Email Marketing. Many think that it is costly. Some think that it’s too technical. While there are some who think it is an old and dead. No, it is not! Email Marketing is very much alive and kicking. So much so that if used properly, it can lead your business to higher lead conversions, more sales and increased brand awareness.
But like every important tool, Email Marketing also needs a strategy that needs to be pulled correctly. With this blog post, we aim to help you pull yours’ perfectly. So, here are a few steps that will help you make your Email Marketing Strategy a successful one.
Step #1: Getting a basic setup -
Deciding upon which way to get started with your email marketing campaign can be tricky. Whether to hire an email service provider or not? If yes, which provider is right for you? If no, you have an option to go for email templates. There are plenty of free HTML templates available on the Internet. Or you can get them custom made from a reliable digital marketing agency. No matter which option you choose just make sure that your templates are responsive.
Step #2: Getting Email Subscribers -
The next step is to get subscribers. Whether yours is a new setup or an existing business with millions of customer, you don’t get subscribers you won’t get a chance to grow as an email marketer. There are multiple ways to increase your subscriber base. One of them is by personalising your call to action. But before that it is important to know who your target audience is and what you want to send them in your mail.
Step #3: Plan your Campaign Strategy -
If you think only mailing a newsletter will do the trick then you are missing out on a lot. We are not saying here that newsletters are ineffective. Email newsletters have been the bread and butter of email marketing since the 90s. Sending out newsletters is an important strategy and can make you lots of money. But the effectiveness of your email marketing campaign increases manifolds when you combine your newsletter campaigns with Trigger-based campaigns. Trigger-based campaigns are triggered by customer behaviour. For example, welcome emails after a trial sign up, cart abandonment etc.
Step #4: Creating killer Content -
Content holds the power to either make or break your email marketing campaign. Be it the subject line or the message you type in the email body, the content needs to killer. It should connect with your customers, engage with them and should ultimately induce them to take an action. The sure shot ways you can achieve this is by creating curiosity in your customers through the subject line; use contextual data; and proper linking if sending emails that form a series.
Step #5: Tracking your Results -
You have got yourself a basic set up. You have found yourself subscribers. You have even formed email marketing strategy and have started with sending emails to your target audience. But all will go in vain you don’t track the results your email campaign is yielding. This no doubt involves tracking the number of opens and clicks. But most important of all is to have the number of conversions. Once you know which emails got you leads, you can plan your next email strategy accordingly to increase your conversion rate further.
Step #6: Optimising your Email Campaign -
Optimising your email campaign is the next step towards making your email marketing strategy successful. This step is very similar to Step #2 as here also you are required to segment your customers. You can segment your customers on the basis of their attributes or by tracking their online behaviour. This helps you in sending more granular email to your customers that lead to increased conversion rate. The best way to go about it is by testing your emails. A/B Testing lets you know what works and what does not work for your brand.
Step #7: Increasing your On-Page Conversion Rates -
When it comes to your email marketing, there are two places where landing pages become important – collecting leads and getting customers to take action once they click through your email. To achieve this, you must focus on three things – a clearly visible call to action; giving your customers a social proof to give them a reason as to why they should subscribe; and collecting relevant data about your customer segment.
In the recent times, Marketing has grown to be a much more complex and globally encompassing activity for marketers. All thanks to the new range of marketing options and channels that are available now. One such channel that has emerged as a game-changer is Digital Marketing. Digital Marketing has enabled even smaller businesses to find, reach and connect with their customers across the globe.
But like everything new, there are some Digital Marketing myths that stop many businesses to take the leap and as a result, they continue to suffer the consequences of not being there on the social network. As a global Digital Marketing Agency, we have come across clients who are either apprehensive about Digital Marketing or hold many wrong notions about the what, when, how of the Digital World. Through this blog post, we attempt to debunk some of the myths and bring to you a clearer picture.
Myth #1: Digital Marketing is all technical.
No, it’s not! Like traditional marketing, Digital Marketing also involves careful planning and execution. A successful Digital Marketing Campaign includes a number of well-thought out strategies that together make the campaign work.
Myth #2: Creating just a website will do.
A big no! It’s like you have built your online presence and you are expecting that people will show up on their own. They won’t! The World Wide Web is vast and there are probably many players like you in the market already. You have to reach your customers by effectively planning and executing the Digital Marketing strategies, as discussed in the above point.
Myth #3: Any Content will do for my Digital Marketing Campaign.
You are highly mistaken here. Google doesn’t make it that easy. Google guidelines are pretty complex and they keep changing. So, the amount of content you upload and the number of people you share it with doesn’t matter. You need a Content Marketing strategy that focuses on delivering content that is relevant and something that your readers want to read about. Your content must deliver value to the readers.
Myth #4: My competitors are not using Digital Marketing. So, I don’t need it.
Your competitors are not there in the virtual space. That’s actually great news! It is not like you have to do whatever your competitors do. If you are the first one go digital in your industry, you will always enjoy the advantage of reaching your target audience in the virtual world first. And it is not like that none of the players will ever take the digital road. Digital Marketing is the new way of marketing and some day (very soon) someone will use it in your industry too. So, why not that someone be you?
Myth #5: SEO is dead.
We wonder who started this digital marketing myth in the first place. No, SEO is not dead. It is alive and kicking. In fact, SEO is one of the integral parts of a successful Digital Marketing Campaign. Search Engines continues to dominate the other sources that generate web traffic. And SEO is what enables the Search Engines to drive traffic to your online presence and it will forever remain so.
Consider these myths busted! We say, hit the digital road now!