Cloud has become a hot topic amongst all the businesses all over the world. Many businesses today are migrating their operations to the cloud and many have started considering doing that eventually. Why would anybody want to migrate to the cloud? The answer is simple! It offers flexibility, mobility and does not go heavy on your budget. But migrating to a cloud setup is not as simple as considering all the advantages it will have for your business. It is rather a very tedious and an intimidating task. There is always this constant fear of ultimately doing it wrong. But don’t feel overwhelmed by these thoughts. Think how great it will be for your business if you get it right. Think about the tremendous value it will add to your business. Can you see it? It is worth it! Take the leap!
Before you take the leap, you need to be sure why you are doing it. Do you need to change the architecture of your application, or you need to upgrade your application, or you feel it is finally time to implement the hybrid networks in your firm. This will solve half of your problem. The rest of it will be solved if you have the right tools, the right information and the right team on your side.
Let’s look at all these points in details since they are what you should need to know about as somebody contemplating the decision of moving to the clouds:
#1. Know your tools right. If you do know them then there’s no stopping from a smooth cloud migration. One of our personal favourites is the Setup Assistant. It helps you gather all the information you need about the configuration of your environment and helps you in finding the best deployment path.
#2. Next thing you need to be absolutely clear about the requirements and the specific needs you want to address with your cloud migration. If you are clear about this then you can choose which cloud technology to use and what will come with it – the good and the limits, all of it. Each solution has some different to offer, so you need to find which one caters to your specific needs.
#3. Make one thing clear in your mind that not all migrations are the same. Do a research and look for customer testimonials on the different cloud service providers. Find out which company is good at which type of cloud migration. Some service providers may be good at hybrid; some may take a lot time to migrate all your operations; and there may be some who can do it quickly. Whichever service provider you hire just be careful while choosing.
#4. Once you are done with the above mentioned pointers, all you are left with is migration. Which is not easy and chances are you are going to need help for that. Migration needs a lot of skills, that too of diverse nature, to do. There are many companies who offer a full team of professionals who can do the task for you. You just need to find the right partner.
What is NoSQL and why one should use it are the questions that have been in the air for a long time. While there are some who are unfamiliar with the technology, there are many who are looking for a new alternative to solve some of the issues they facing with their current database systems. Through this blog post we aim to demystify NoSQL for the relational database crowd and for the understanding of common information seekers.
What is NoSQL?
A NoSQL database environment is a non-relational and largely distributed database system. It enables rapid, ad-hoc organization of data. It is also very useful to analyze high volume of disparate data types. But what needs to be made clear here is that NoSQL encompasses a wide variety of different database technologies and is not a single beast.
These different database technologies were developed in response to the rising volume of data that was stored about the users, objects and products. Another reason was that the frequency in which these data were accessed also increased over time. To improve the performance and processing needs of the database system, the NoSQL was developed. These are referred to as cloud databases, non-relational databases and Big Data databases.
The most common types of NoSQL Databases
The most common categories of NoSQL available and widely used today by many are listed below:
- Key-Value Store: These databases are designed for storing your data in a schema-less way. The data within it consists an indexed key and a value, hence the name. Common examples of this type of database are Cassandra, Azure Table Storage (ATS).
- Column Store: These store data as columns which makes aggregation fast. But you still have to do object – table modelling and mapping by yourself. Examples include BigTable and HyperTable.
- Document Database: These databases expand on the basic idea of key-value stores. These databases store application information in logical aggregates. Take a scenario where there would be a lot of tables, requiring a lot of joins to pull back an aggregate. Common examples of this type of databases include MongoDB and CouchDB.
- Graph Database: These are based on the graph theory. Graph databases are designed for data whose relations are well represented as a graph. Examples are Neo4J and Polyglot.
Why use NoSQL?
There are many reasons why many are opting for NoSQL databases today. It offers benefits to both, developers as well as the businesses who are need of a strong database system. Here are some reasons that totally make NoSQL a great choice for your next project.
- It improves the programmer’s productivity by letting him / her to choose a database that better matches the application needs that he / she is working on.
- It improves the data access performance since it is capable of handling larger data volumes. So, it reduces latency and improves throughput.
- Most of the NoSQL databases are developed and known to tackle particular, often extreme challenges.
- NoSQL systems, such as Hadoop are capable of handling the volumes of ‘big data’ as compared to what even the biggest of RDBMS.
- NoSQL databases use a number of low cost commodity servers to manage huge volumes of data and transaction, allowing you to store and process more data at a much lower cost.
- NoSQL databases have more relaxed data model restrictions, which is always a good thing.
The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more.
The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.
Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:
A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.
- Powerful Authoring Tool:
A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.
- No Web Authoring Expertise Should Be Required:
A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.
- Multiple User Activity and Collaboration:
A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.
- Media Manager for Digital File Management:
Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.
- Service and Product Categorization:
A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.
A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.
Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.
If statistics are to be believed the worldwide mobile subscriptions for this year are projected to cross 6.5 billion. Yes, mobile has taken over and is changing how business professionals communicate with each other. There is no denying it! The explosive growth in mobile adoption rate is unparalleled and unstoppable. Also, audiences interact more with B2B brands that are there on the mobile.
Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously:
Communication becomes easy:
There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging.
Reaching your potential Partners becomes easy:
Having a mobile-friendly website always pays. Not only does it act as a representative of your business to the mobile audience, it also gives your potential partners the freedom to access your website any time from their Smartphones. It also lets you break free from the old norms of conducting a meeting with your business partners in a board room. You can make presentations and reports on your Smartphone itself and show them to your partners or superiors while sitting in a hotel lobby.
Mobile gives you more power to market your brand better:
Like mentioned earlier too, mobile gives you a brand new platform to market your brand. With a mobile phone you can spread the word about your brand and open doors to many more business prospects. A simple SMS can be used to inform your business associates and end customers about the innovations, new products and developments made. This ultimately leads to expanding your reach and expanding your business. Also, Smartphones makes social media more fun. You can constantly be in touch with your audiences. Tweeting, commenting, sharing, liking or posting about something, whatever it is, you can do it directly from your mobile.
It is time you got yourself some mobile solutions!
We are happy to announce that we have launched our new product, Zonka Feedback – that aims to cater all the services-based industries, especially the hospitality and restaurant industry. Zonka Feedback is a revolutionary, new and an out-of-the-box way of collecting feedback on tablet right when the guests are still in the premise.
After much wait, we finally launched the product at The Restaurant Show 2014, UK’s leading exhibition that caters to the premium sector of the restaurant industry. The three-day event which started this Monday, October 6, 2014 at Earl’s Court, London, is where our team Zonka is keeping busy these days.
The feedback management system offers powerful reporting, intelligent insights and instant alerts. These powerful tools make life easy for those in the services-based industries. With that in mind, we knew that The Restaurant Show 2014 will serve as the perfect platform to showcase to the world how awesome our brand new feedback system for restaurant, Zonka Feedback is. And were we right! We couldn’t have been more right! We are receiving some awesome updates from Zonka team present at the event. The product received great response by many big names from the industry in the international market on the first day of the exhibit itself. We can only imagine what the remaining two days of TRS 2014 hold for us. The exhibition is giving team Zonka the opportunity to meet with industry leaders and players, to discuss with them the latest industry trends and of course to showcase our amazing Android and iOS-based feedback app – Zonka Feedback.
The vision of Zonka’s awesome feedbacks on tablet app is to turn every brand into a success story by converting its customer feedback into customer satisfaction. Our Zonka Feedback team present at stall L-02 of Earl’s Court, London is meeting many who share the same vision.
All the best team Zonka!