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Mobile Search Optimization – Google’s Move to Change the Game

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Google’s search engine algorithms are important on many counts. While all web developers know the basic SEO strategies, businesses need to be aware of how Google wants them to behave.

Mostly, the trend is of businesses look at exploring White Hat SEO, or SEO through ethics that Google approves, in a better way. The latest Google update just reinforces Google’s dominance in the search engine market. The Google Penguin update, for instance, was aimed at filtering spammy content and ensuring that quality content rank higher. Now, we see that Google has introduced the Mobilegeddon update that is rewarding websites, which are mobile friendly.

In fact, there is one interesting point that I would want to mention here. As early as 2013, Google’s Matt Cutt had stated how the company will now penalize companies with slower page loading times.  Yes, Google’s plan to move in this direction was evident for some time now – it was not a matter of if but when.

What Does The Mobilegeddon Update Mean?

The Mobilegeddon update is aimed to reward businesses with sites that are mobile friendly, helping them get better rankings in search results and be featured more prominently.

The change, effective from April 21, means that you will have to design a mobile friendly site sooner than later if you want to stay in the competition. The update seems to be much more important than all Google updates till date, including Google Panda and Penguin. Those in the web developer world would know that when these two updates were introduced, the rankings of many websites changed drastically – many for the worse. Some of these sites never managed to recover. So, what does this mean if you’re a website owner?

A Mobile-Friendly Site… Is Your Site One?

A mobile friendly site has a responsive design, a dynamic service, and separate URLs. You can check out Google’s Mobile-Friendly Test page. to know how mobile friendly your site is.  While not perfect, the test is an indicator of how mobile friendly Google thinks your site to be. While the parameters by Google aren’t available (Google never discloses their algorithm how they rank websites because that can lead to its misuse), but we can figure out some expected developments nonetheless. Here is a roundup of the changes you can expect from the update.

Expect each page to be assessed individually

It all probability, Google will access each page individually. This means that all your web pages need to be mobile friendly and not just one – most popular searches will probably feature mobile friendly only pages.  This also means that if your website has both mobile friendly pages and desktop only pages, expect only the former pages to be promoted. However, most websites are either mobile friendly or not, so this shouldn’t be a problem.

Drop in rankings

This is obvious – if your website is not mobile friendly, expect it to drop significantly in search results.

Real-time operation

This is a big development. Google is expected to update in real time. This means that if you do not have a mobile site ready yet – don’t worry. When you’re ready with one, expect Google to pick it up and reorganize the search engine rankings accordingly. However, do note that Google’s web crawlers do need to index your page. This can take a few days or even weeks at times – so expect delays the first time when you have your mobile site ready.

Search Results On Mobiles

Did you notice how search results differ in your mobile? For one, check out the local search results in your smart phone – they’re bound to differ from the one in your desktop. This development was a result of the Google Hummingbird update and the Mobilegeddom update is just one step further.

Why Did Google Bring Out The Update?

While we might be interested more in the changes Google brings with the update, an important factor is why Google chose to go the mobile way now. The reasons are simple – mobile growth has been phenomenal in the last few years and more people access the internet from their smartphones than their PC’s. Translate this into the fact that Google aims to enhance user experience, and rewarding mobile friendly sites was a natural option.

The development means that users can browse quickly on their smartphones and access all features of the site. A simple example would be with sites that still have Flash (yes, there still are some of them out there, though the advantages of having a Flash site is next to none). Mobile devices cannot play Flash and people accessing the site would not have been able to view the website content properly. Now, that is going to change with Google gathering search results that create the right user experience for the mobile user.

Here is a chart to survive the Mobilegeddon update.

Mobile_Search

Have you been affected yet by the Mobilegeddon update?  How many of our readers do have a mobile friendly site? If not, when are you planning to have one? Or do you feel that you don’t need one, yet?

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