The present era can easily be called the era of content and content marketing. Doesn’t matter what industry or product you are dealing in with, content is absolutely necessary and something that can cause some fatal damage to your business if you choose to ignore it. Agreed that there is no shortage of great information to consume online, but when it comes to content there is always room for lots more.
The scope of content is not restricted to making information available only to the end-users. By now we all understand how important Big Data can prove to be. There are many businesses who have invested their money in implemented strong content driven enterprise applications that help them in streamlining their business processes and making more informed decisions.
Whether it is finding the right case for your smartphone or screening the activities of your accounting firm, with content websites and applications the possibilities are endless. If we talk about what makes a content driven website / application great, the answer is great content. Yes, there is no substitute for great content. But there are many other factors that contribute to the success of a content driven website / application. Some of them are explained below:
A good content website has to be SEO-friendly. Even if you are publishing awesome quality fresh content, it will be of no use if you don’t Search Engine Optimize it. Your website has to be on the top of search engines to be able to reach your audience.
- Powerful Authoring Tool:
A website must have an all-in-one authoring tool. It makes it to easily write, rewrite/edit, publish and link content directly on the website in an ‘on-the-spot editing’ format.
- No Web Authoring Expertise Should Be Required:
A content website should be such that does not require its content contributors to have any knowledge of web authoring tools and technologies to create unlimited user-defined content pages.
- Multiple User Activity and Collaboration:
A content driven website / application must allow multiple user access so that multiple users can access their profiles from multiple locations and collaborate with each other for further processing of content development and deployment.
- Media Manager for Digital File Management:
Visual content is in demand the most today. Therefore, a good content website must have a media manager so that uploading, editing, modifying and linking digital media, video, audio, PDF documents and images is possible.
- Service and Product Categorization:
A good content website must be flexible enough so that services and products can be branched into unlimited categories and sub-categories.
A good content application should be capable to archive automatically and manually so that documents and information can be protected for future use.
Lastly, a good content driven website / application must be highly secure so that no mischievous hacker is able to break in and goof up with it.
If statistics are to be believed the worldwide mobile subscriptions for this year are projected to cross 6.5 billion. Yes, mobile has taken over and is changing how business professionals communicate with each other. There is no denying it! The explosive growth in mobile adoption rate is unparalleled and unstoppable. Also, audiences interact more with B2B brands that are there on the mobile.
Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously:
Communication becomes easy:
There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging.
Reaching your potential Partners becomes easy:
Having a mobile-friendly website always pays. Not only does it act as a representative of your business to the mobile audience, it also gives your potential partners the freedom to access your website any time from their Smartphones. It also lets you break free from the old norms of conducting a meeting with your business partners in a board room. You can make presentations and reports on your Smartphone itself and show them to your partners or superiors while sitting in a hotel lobby.
Mobile gives you more power to market your brand better:
Like mentioned earlier too, mobile gives you a brand new platform to market your brand. With a mobile phone you can spread the word about your brand and open doors to many more business prospects. A simple SMS can be used to inform your business associates and end customers about the innovations, new products and developments made. This ultimately leads to expanding your reach and expanding your business. Also, Smartphones makes social media more fun. You can constantly be in touch with your audiences. Tweeting, commenting, sharing, liking or posting about something, whatever it is, you can do it directly from your mobile.
It is time you got yourself some mobile solutions!
We are happy to announce that we have launched our new product, Zonka Feedback – that aims to cater all the services-based industries, especially the hospitality and restaurant industry. Zonka Feedback is a revolutionary, new and an out-of-the-box way of collecting feedback on tablet right when the guests are still in the premise.
After much wait, we finally launched the product at The Restaurant Show 2014, UK’s leading exhibition that caters to the premium sector of the restaurant industry. The three-day event which started this Monday, October 6, 2014 at Earl’s Court, London, is where our team Zonka is keeping busy these days.
The feedback management system offers powerful reporting, intelligent insights and instant alerts. These powerful tools make life easy for those in the services-based industries. With that in mind, we knew that The Restaurant Show 2014 will serve as the perfect platform to showcase to the world how awesome our brand new feedback system for restaurant, Zonka Feedback is. And were we right! We couldn’t have been more right! We are receiving some awesome updates from Zonka team present at the event. The product received great response by many big names from the industry in the international market on the first day of the exhibit itself. We can only imagine what the remaining two days of TRS 2014 hold for us. The exhibition is giving team Zonka the opportunity to meet with industry leaders and players, to discuss with them the latest industry trends and of course to showcase our amazing Android and iOS-based feedback app – Zonka Feedback.
The vision of Zonka’s awesome feedbacks on tablet app is to turn every brand into a success story by converting its customer feedback into customer satisfaction. Our Zonka Feedback team present at stall L-02 of Earl’s Court, London is meeting many who share the same vision.
All the best team Zonka!
Despite what you have heard, read or just assumed, Email Marketing is a powerful tool amongst the different options we today have in Internet Marketing. There are many myths that surround Email Marketing. Many think that it is costly. Some think that it’s too technical. While there are some who think it is an old and dead. No, it is not! Email Marketing is very much alive and kicking. So much so that if used properly, it can lead your business to higher lead conversions, more sales and increased brand awareness.
But like every important tool, Email Marketing also needs a strategy that needs to be pulled correctly. With this blog post, we aim to help you pull yours’ perfectly. So, here are a few steps that will help you make your Email Marketing Strategy a successful one.
Step #1: Getting a basic setup -
Deciding upon which way to get started with your email marketing campaign can be tricky. Whether to hire an email service provider or not? If yes, which provider is right for you? If no, you have an option to go for email templates. There are plenty of free HTML templates available on the Internet. Or you can get them custom made from a reliable digital marketing agency. No matter which option you choose just make sure that your templates are responsive.
Step #2: Getting Email Subscribers -
The next step is to get subscribers. Whether yours is a new setup or an existing business with millions of customer, you don’t get subscribers you won’t get a chance to grow as an email marketer. There are multiple ways to increase your subscriber base. One of them is by personalising your call to action. But before that it is important to know who your target audience is and what you want to send them in your mail.
Step #3: Plan your Campaign Strategy -
If you think only mailing a newsletter will do the trick then you are missing out on a lot. We are not saying here that newsletters are ineffective. Email newsletters have been the bread and butter of email marketing since the 90s. Sending out newsletters is an important strategy and can make you lots of money. But the effectiveness of your email marketing campaign increases manifolds when you combine your newsletter campaigns with Trigger-based campaigns. Trigger-based campaigns are triggered by customer behaviour. For example, welcome emails after a trial sign up, cart abandonment etc.
Step #4: Creating killer Content -
Content holds the power to either make or break your email marketing campaign. Be it the subject line or the message you type in the email body, the content needs to killer. It should connect with your customers, engage with them and should ultimately induce them to take an action. The sure shot ways you can achieve this is by creating curiosity in your customers through the subject line; use contextual data; and proper linking if sending emails that form a series.
Step #5: Tracking your Results -
You have got yourself a basic set up. You have found yourself subscribers. You have even formed email marketing strategy and have started with sending emails to your target audience. But all will go in vain you don’t track the results your email campaign is yielding. This no doubt involves tracking the number of opens and clicks. But most important of all is to have the number of conversions. Once you know which emails got you leads, you can plan your next email strategy accordingly to increase your conversion rate further.
Step #6: Optimising your Email Campaign -
Optimising your email campaign is the next step towards making your email marketing strategy successful. This step is very similar to Step #2 as here also you are required to segment your customers. You can segment your customers on the basis of their attributes or by tracking their online behaviour. This helps you in sending more granular email to your customers that lead to increased conversion rate. The best way to go about it is by testing your emails. A/B Testing lets you know what works and what does not work for your brand.
Step #7: Increasing your On-Page Conversion Rates -
When it comes to your email marketing, there are two places where landing pages become important – collecting leads and getting customers to take action once they click through your email. To achieve this, you must focus on three things – a clearly visible call to action; giving your customers a social proof to give them a reason as to why they should subscribe; and collecting relevant data about your customer segment.
According to an article published in the Daily Mail, 82% of the Internet users in the UK shop online regularly. The Centre for Retail Search released some statistics stating that online sales in the UK account for 10.7% of the total retail sales. These statistics may talk about the UK market alone but the truth is that the eCommerce story has grown leaps and bounds not just in the United Kingdom, but globally. Many people who use to buy offline have now moved on to online shops.
As a web development agency into the trade of developing bespoke eCommerce solutions we have come across many clients who have their concerns about this whole thing of getting an eCommerce solution developed for their business. While there are many small business entrepreneurs who have become successful after setting up an online store, there are many who fall prey to the myths revolving around selling things online.
This blog post aims to debunk all those myths that have been stopping you from taking the big step.
- Myth 1: My product is not suited for selling online
Until and unless what you want to sell online is illegal, you can sell it online. Anything from diamonds to vegetables can be sold online as long as it covers all the costs of selling online.
- Myth 2: My business is not registered. So, I cannot sell online.
Thanks to platforms like PayUPiasa, the payment gateway services are now accessible to even businesses that are not registered. So, that shouldn’t stop you now!
- Myth 3: I need a thousand awesome features to make my online store attractive to the customers.
There are many online stores that are doing a 7-8 figure business every month from a site with minimum features. All that matters is the product that you are selling and how user-friendly your eCommerce website is.
- Myth 4: Logistics can be a real pain to handle.
More and more Logistics companies are opening up to eCommerce. Also, there are many eCommerce platforms that offer great logistics support at highly discounted prices. So, logistics will not be a real pain to handle.
- Myth 5: Acquiring customers is pretty expensive.
There are many cost effective ways to acquire customers today. You can start by digitizing your offline customer database, start selling on various online marketplaces and promote via social media, sending newsletters and writing blogs.
See, it’s that simple!
As a business owner who is always aiming to excel, you are constantly working towards making your presence appealing to your customers. A considerable amount of time, effort and money goes into marketing your business, its products and services. Just like your marketing material, your web applications or website must also be designed to appeal to your potential customers. The more professional your web presence is, the more credible your business will appear to your customers.
When considering creating a new web application or a website, businesses are faced with a dilemma. Whether to go for simple web development or get a bespoke web application or website developed that meets to your business needs perfectly. But before deciding which approach one should go for, remember that it all depends on the requirements of your business and what you want to accomplish with your website. A good web development agency can help you take the decision.
There are many platforms available for developing websites. There are numerous generic, pre-built website templates and themes available easily for purchase. WordPress themes are the most popular in the market right now with over 60 million people using it. Even most of the web development agencies recommend it. The reason behind such a success of the WordPress platform is that you can use only what is required for your business. It comes with a set of features that suit simple as well as complex requirements of businesses. There are so many plug-ins available that you can even build an eCommerce website on WordPress.
Building your website on a web development platform is very cost effective. If budget is something that is holding you back from getting a website developed for your business, then website themes / templates are your best bet.
Also, simple web development ensures a shorter development time for your web project.
But with so many people using pre-built templates, your website will look like a lot of other websites. Also, websites developed on pre-built templates are inflexible to your requirements. Additionally, the major problems with plug-in is that you’ll have to buy one to add one functionality to your website, another to add something else and so on. Templates also avoid the SEO aspects and sometimes face compatibility issues with different browsers.
Bespoke Web Development
Bespoke web development ensures unique and flexible web development, something that you won’t get with pre-built templates. Bespoke web development gives you the freedom to add features and functions that you wish to have in your website but won’t find a plug-in for if you choose WordPress or any other development platform. This means that your website will look and function different from everyone else’s website. Also, the website will be more adaptive to your business needs.
Bespoke applications make using web easy and offers a great user experience. Bespoke applications streamlines complicated processes and offers your user an easy and better way of dealing with your business online.
Today, bespoke web development is the first choice of web development agencies, including us. Why? The reason behind this is that bespoke development comes with numerous benefits. For example, your users can access your application from any device which has an internet connection, better communication with external suppliers etc.
From the SEO perspective, bespoke websites perform very well as compared to websites built on web development platforms. If you hire the right web development agency, their talented developers will construct a website with background coding that will help your website succeed in the search engines.
Bespoke web development may take a lot of time and cost more money for developing a web application but it sure is worth it.