The power of the web has transcended traditional methods of communication, branding and marketing. The web contains all the elements that were ever required by an enterprise to increase its ROI and create a profitable business. What does the web have which the traditional methods didn’t have? Is the internet showing an error 404 when a potential customer is looking for the service/product you are selling. An enterprise not leveraging the power of the web is almost sure to fail in today’s fluctuating and interactive market. Let’s look at some ways at how can enterprises leverage the power of web.
1. Huge Customer Base
Thanks to the social network – more than a billion people are now connected on the same platform. So an enterprise that acknowledges the power of the web is going to exist for the billion online users for whom everyday new content is being created.
These users are being converted into customers via inbound and content marketing. This has ensured the right traffic to the products they want to own or the services they seek. Every other second innumerable leads are tracked to find potential customers. To reach to a huge customer base has become easy and users are a click away if an enterprise understands how to leverage the power of the web.
- The mobile revolution has just spearheaded the same and markets like Korea and Japan have responded to the same already positively.
- The other countries on the same page are Singapore, Hong Kong and Australia.
- Also the customer demographic has become youth centric and hence the web’s user base that is pre-dominantly the youth can be targeted via the proper approach to enterprise application development and enterprise web development.
The first step even before having a website is to have a Linkedin profile for the enterprise – this enhances the visibility of the enterprise and makes it available for notice by the huge customer base. It also adds a layer of credibility. For enterprises who have always followed the traditional methods should understand that their customers are already online if they are not.
2. A store that never closes
The web is a store that never closes – the customers never sleep. Across various time zones, different users at different points of time are seeking out products and services and choosing content to read from that leads to these services.
- According to a study made by Lloyds Bank and Go ON UK, it reflected that 1.2 million small business owners did not have the simple digital skills and have thus not been able to avail the power the web beholds.
- It is simple mathematics as to whether a 9-5 store that has its share of weekends would do well or a 24 * 7 store.
- Web enables customer interaction at every hour. This enables enhanced customer satisfaction, feedback and increases the conversion rate of customers into trusted customers.
3. Networking opportunities
The power of the web primarily lies in networking. Customers have become tech savvy. They demand better applications, interactive content and improved services. Networking can facilitate potential investors to find enterprising businesses.
Networking can be used to find clients on a pan global scale and to reach out to customers in a more effective manner. Enterprise application development needs to be stressed upon to develop applications that tend to the demands of the Web 2.0. customers.
The mobile revolution has already impacted enterprises by making them create content for the mobile phone.
- By the next year, wearables will be the next in thing and enterprises will have to drive networking via that medium.
- Inbound marketing and content marketing approaches can help enterprises create an effective profitable network of customers.
- Take the case of ecommerce and how it has boomed. In ecommerce it can be noticed as to how customer interaction takes place before buying a service or a product. The enterprise exists at the helm of service and product demands and possible customers and users interact via the web development model of the enterprise.
4. Cost Effective
Incorporating an enterprise web development model is cost effective. The idea of creating a brand has become outmoded with flexible branding being the in thing for customers.
- The web allows aplenty cost effective solutions to customize branding and personalize it for individual customers.
- The direct channels of luring a customer to buying a service or a product via advertisement and expensive marketing platforms have been replaced by content and inbound marketing which don’t cost a dime.
- Customers are now rather driven by content than by interruptive commercials, print ads and radio ads.
- Customers communicate via the application the enterprise builds for the required customer engagement. Hence an enterprise application development model needs to be integrated to harness the power of the web.
From an one sided affair of communication between a customer and an enterprise, we have moved into an interactive phase. How is interaction monitored, channelized and harnessed? The web does provide channels to maintain the degrees of freedom that communication deserves.
- According to the platform being used for the communication, applications need to be sized and structured to make it comfortable for the user to navigate.
- For instance banking transactions also happen via the web but then if the platform being used is the mobile phone, then a busy web page will defeat the idea of the banking transaction and it is bound to fail causing inconvenience to the customer.
For an engaging communication, applications should be designed according to the suitability of the platform the potential customer is going to use. There’s a lot more to how enterprises can leverage the power of web. The power of web exists in infinite possibilities and it is hence important for enterprises to harness it as soon as possible.
|The takeaways of the power of the web for an enterprise
|2. Cost Effectiveness
|3. Narrowing the communication gaps
|5. Interacting with customers 24 * 7
Huge customer base, a store that never closes, networking opportunities, cost effective, communication
Enterprise Web Development, Enterprise Application Development
“I have an idea for a brilliant app, but how to get started?” This is a common question people who plan to launch a mobile app ask us.
Thousands of people think that they have a great app idea. If you’re one of them, then pull up your socks, because you got a great competition ahead.
“It’s not about ideas. It’s about making ideas happen.”
- Scott Belsky, Founder, Behance.
But, don’t worry. Read on, if you need help fleshing out your idea to actually build a business around it.
Here we will walk you through the step-by-step instructions to make your dream project a reality.
So, by not wasting any time, and words, here we go.
Validate Your Idea
This is the first and most important step for every idea and not specific to any technology.
It’s good that you have a killer idea, but it’s not about what you think. Instead, you have to figure out what your ideal users or customers think about your app.
You need to find out:
- What pain points your app is going to solve?
- Is the problem which your app will solve indeed a problem?
- Do you have a competitor? If yes, why would your users prefer your app?
You also need to ensure that your app idea is unique or fills a gap which no other app is doing.
The best way to start validating your idea is to ask your friends and family. Ask people you can trust to give you valuable and eye-opener inputs.
This will not only help you conclude if your idea is worth something, but it will also show you how to make the idea worthwhile.
Decide the Type of App You Need to Build
Once you have validated your idea, you’ll have a clear idea of what you need to work on. The most important and immediate next step is deciding on what type of app it should be.
- Do you want your app to be specific to any mobile platform like Android, iOS, Windows or Blackberry?
- How can your users access it? Can they access it from an app store, such as iTunes or the Google Play Store?
- Do you want a native mobile app or a web app that is optimised for smartphone usage?
Don’t get confused with too many choices. Just pick one and go for it. You can always tweak your strategy if need be.
Research and Read about App Development
This step may overlap with the second step.
If you’re non-technical, then you can find it challenging to decide on the type of app you need.
In that case, you may need to first acquire some knowledge about the basics of mobile app development. This will help you simplify your decision. Without this knowledge, you will not know what you need to know.
But, if you are aware of the basics, then this step will come after choosing the type of app.
In either case, you need to have a good understanding of mobile app development to ensure you’re on the right path.
Here are a couple of tutorials which can help you get started:
But, don’t just stick to these tutorials. Read interesting and informative articles or blogs as well.
This will help you to keep abreast of the latest updates. Some popular blogs you can explore are ZdNet, The Next Web, CIO and Forbes.
Identify and Meet the Technical Requirements
You don’t need to buy an advanced PC with the latest configurations for mobile app development. However, it’s better to go for this.
For Android or web apps, you can create the app with Linux, Windows or a Mac.
But, for iOS app development, Mac is the only option.
Also, you need to have access to a smart device (iOS, Android or Windows) depending on the type of app platform you plan to design for.
If you plan to write the code yourself, then you also need an Integrated Development Environment (IDE).
Here are a couple of free developer tools for different mobile platforms which you can explore:
The biggest benefit of IDEs is that it offers a virtual smartphone to test your app for both Android and iOS.
Keep a Budget Ready
You don’t need to invest in the developer tools, but it will cost you money to register and publish apps in different app stores.
If you plan to publish on the Google Play store, then you have to pay a one-time fee of $25 at the time of registration. For Apple and Microsoft, it is an annual fee of around $100.
Also take note that you need to share around 30% revenue of every sale your app makes with the app platform companies.
We hope by now that you have a clear idea of how to move from the ideation stage to the execution stage.
Although you can develop an app on your own, we advise that you get help from a specialist. If you make any deadly mistakes during the development process, all your efforts would be in the vain.
Thus, consult with a mobile development company that has extensive experience in delivering projects like yours. This will also give you a clear picture of whether you’re on the right path or whether you need to make a change.
So, when do you plan to develop your app? Which platform do you plan to go for?
If you have any questions or need advice, drop us a note below and we will get back to you soon.
Business leaders are often highly reliant on every single piece of their business information to make profitable business decisions and further refine corporate strategy. This is where business intelligence comes into the picture.
Image credit: Flickr
Designed to help people make better business decisions and turn the business into a profitable establishment, business intelligence (BI) is a technology-driven process that involves the collection, integration, analysis, and presentation of business information through historical, current, and predictive views of business operations.
While, there are many industries have started embracing BI, let’s see where does it stand in the healthcare industry.
Business Intelligence and Healthcare
As the amount of information being generated is increasing exponentially, big data revolution has left many industries with repositories of information that they earlier had limited or no access to.
Industries are now looking into the prospects of moving to a data-driven establishment. The healthcare industry is also on the brink of transformation and according to a report by KLAS, over half of all health organisations are planning to buy a new and more advanced business intelligence system over the next three years.
Gartner reported that one of nine deadly mistakes in business operations improvement (BOI) in healthcare is the lack of BI strategy.
“Most vendors working in healthcare and other industries observe that healthcare has the most complex data of any industry (possibly excluding government intelligence efforts),” the report states.
The report also cited that organisations are not yet fully handling their data the way it should be tackled. The total absence of a well-documented BI strategy, Gartner added, is the biggest folly of the healthcare industry.
Forward thinking organisations like Harvard Medical School, St. Joseph Medical Centre, and Lincolnshire Partnership Foundation Trust realised the importance of business intelligence in analysing healthcare data and swiftly plunged into the world of BI solutions to better analyse the efficiency of their services.
In the light of such findings, it’s fair to say that bridging the distance between data created and data analysed is where the success of the healthcare industry lies.
The rapid proliferation of new technologies at lower costs with greater availability of patient data has given birth to an immense opportunity for healthcare organisations to improve their efficiency.
Every healthcare business solution comes packed with a myriad of business benefits for organisations to better handle their data and further refine their health strategy.
So, let’s take a quick look at the main benefits of business intelligence in the healthcare industry.
How BI Can Help the Healthcare Industry
There are categories of data that any healthcare organisation should ideally be interested in, such as financial, operational, and clinical.
In order to make better decisions, healthcare BI could be applied to organise this data into a form that can easily be accessed, readable, comprehensive, and analysable.
Single Point Access to Patient Data
A single point access to patient data makes their confidential information easier to protect, and improves privacy.
It also becomes easier for healthcare professionals to retrieve a patient’s data and create an assortment of reports and analysis based on the historical data stored in their system.
Improved Operational Efficiency and Better Visibility
Such consolidation of data and easy access to information not only results in improved operational efficiency, but it also increases revenue and reduces the overall cost of healthcare.
It does so by improving the visibility of their operations, helping distinguish the highly profitable ones from the underutilised services.
By establishing a concrete ground for evidence-based decision making, one that is essential for the healthcare industry, BI can help improve patients’ outcomes by giving medical personnel access to more accurate histories and reports during diagnoses.
Big Data Means Big Savings
According to a report by McKinsey and Company, if technological innovations in the realm of big data taken into consideration, overall healthcare savings could be enormous.
Image credit: Flickr
A broader data analysis can provide healthcare professionals enough knowledge to determine what risks the population is prone to. These valuable insights can help providers proactively prevent risks before they even affect anyone.
More importantly, big data can pinpoint what is needed where more accurately and precisely, to produce healthier populations, thereby decreasing the overall cost of healthcare in the region.
Opportunities presented by business intelligence here may potentially change the dynamics of the healthcare industry. If you are a healthcare provider and are considering using your data more effectively, you should consult a functionally and technically well-versed BI specialist that can help you create an efficient and effective BI strategy for your business.
So is your medical institution working on implementing a BI strategy yet? What is the most challenging aspect of this implementation so far? Let us know in the comments below, and thanks for reading!
Are you looking for a CRM interface for your website? If yes, then it is possible to manage the CRM of your website with a simple open source relationship management system software like CiviCRM.
The best part is that CiviCRM is available for installation as a standalone software or as a component along with content management systems like Drupal, Joomla, and WordPress. It may also be installed as Software-as-a-Service (SaaS).
Let’s take a detailed look at the benefits offered by CiviCRM, its features and how it can work seamlessly with a Content Management System (CMS) like Drupal.
CiviCRM is a web-based application which is a great advantage, as it can be easily installed and utilised by you with the help of an internet-enabled computer system.
It synchronises seamlessly with various CMSs for effective web-based relationship management, especially for school, church and other charitable or non-profit organisations.
As CiviCRM is developed by the community Hive Mind, you may not get instant direct support for any related issues. However, there are plenty of help forums that provide solutions for various CiviCRM based problems.
Online Fundraising and Donor Management
It can manage and keep track of all the contributions or donations to your organisation from your constituents from a single screen within the application.
You are empowered to create customised web pages quickly in order to accept online donations. You also get access to updated details of every donation and relevant contact with no chance of data entry errors.
Online Membership Management
With CiviCRM, you can easily manage the online sign ups, renewals and membership summaries for your organisation.
It enables you to configure any number of membership types as well as customise membership rules and status.
It is also possible to create customised web pages for self-service membership sign up and renewal. You can break down the membership summaries by date (month), membership type, number of contributions, contact information and the total contribution.
Online Event Management
CiviCRM offers you the functionality of creating customised web pages to manage online events or meeting registration for your organisation and then track the number of people who registered as well as the number of active participants.
Online Mass Mailing Management
With this CiviCRM app, you can create or develop newsletters to be distributed to different members directly from your website instead of having to create the group mailing list manually.
It thereby saves a lot of time. You can keep your constituents engaged with timely newsletters for everyone or personalised emails targeted at only a certain group of members.
Thus, CiviCRM assists you with email marketing, social media marketing as well as personal email campaigns.
Integration with Drupal CMS
In comparison to other large CRM applications, CiviCRM may not offer a similar level of data analysis and reporting.
However, it does offer a free alternative to maintain data records of a wide variety of information related to the constituents of your organisation.
It can easily be configured to work with your existing business processes as well as seamlessly customised according to your specific business requirements. Furthermore, it is a free CRM component that is designed to integrate and work with CMSs, such as Joomla, Drupal, and WordPress.
However, it is more popularly known for its integration with Drupal. This is because Drupal provides most integration options for CiviCRM and because the Drupal community is more of a developer community, which can handle the technical challenges easily and add to the CiviCRM documentation.
Your website enables you to create roles for site users and grant them permission to execute different tasks, such as edit, view, delete, administer contacts or access specific information.
The Drupal permission settings determine which tasks a specific role will perform and what information it can access. They override any access control setup in CiviCRM, which means that if the CiviCRM settings restrict access to contacts, but the Drupal permission settings allow complete access, then the particular user role will have complete access to contacts.
The Drupal Views module enables you to display website content and CiviCRM integrates with it in order to allow CiviCRM data to be publicly displayed on your website.
When we tried to combine them together for a client’s website, we had to do some configuration, as our CiviCRM and Drupal belonged to different databases.
The Final Verdict
All in all, CiviCRM has several features working in its favour, especially if your business is a non-profit, advocacy or a charitable organisation that has a website CMS like Drupal. It does not involve any licensing fees and so you can add users without any incurring additional costs.
However, you do require certain technical skills to ensure a seamless setup and maintenance of this CRM tool.
So have you explored Drupal CiviCRM before? Do you have any point to share? Please feel free to leave your comments below and thanks for reading!
First launched in 2008, Magento is arguably one of the most popular and widely used eCommerce platforms that powers hundreds of thousands of online stores, and can be downloaded for free.
Tailored according to your specific eCommerce needs, this open source platform offers maximum performance and scalability, with advanced out-of-the-box capabilities, packed in a bundle of multiple editions two of which are Magento Enterprise and Magento Community.
Aside from the fact that one is free and the other is not, both Magento editions seem equally beneficial. Some businesses, however, prefer one to the other.
So, what is the difference between the two, what features does one have, that the other doesn’t, and how they perform against each other on different parameters is what we’ll discuss in detail today.
The purpose of this comparison is to ascertain which version is suitable for your organisation depending on what stage it is in, and future requirements.
Size of the Business
The first and perhaps the most important differentiator between the two Magento editions are the size and scale of the business.
Consider the amount of sales you make every month, the size of the inventory, the number of SKUs, and the market growth your business is experiencing.
With faster indexing process, speedy checkout feature, ability to handle large number of products, flexibility and better support for international business, Magento Enterprise is a real game changer in this scenario if you have lots of products or inventory.
Modular Code Base
On a core, technical level, though, those of you who are not afraid to get their hands dirty building and maintaining a website, Magento Community might be the best fit.
For those who need more control over the environment and need to leverage extensions and custom coding to meet your customer’s expectations, Magento Community has an amazing array of features that include code level access to files.
Unlike Enterprise or other Magento platforms, the Community’s code runs on your web server, and that ensures that your sensitive data and information stay secure and inaccessible to external agents.
When it comes to performance enhancement, Magento Enterprise is an obvious winner. Every upgrade in the system is making this platform exponentially better and faster at re-indexing.
Unlike Magento Community that could take around 10 to 20 minutes to process a newly added product, Enterprise does it almost instantly.
Budget and Investment
If you are looking to start with an eCommerce solution on a limited budget, then Magento Community is your best bet.
Image credit: Flickr
It is relatively easier to set up and flexible for web developers and designers to work with. With a wide assortment of solutions within the edition and the ability to customise certain features without any cost, Magento Community is just the right solution for small-sized businesses and startups.
Even if some amount of investment is required in future development or modules, it will be far less than the amount of money required to develop an eCommerce system from scratch.
However, for those of you who need something more robust and unorthodox, and if money is not a problem and you want a more professional looking eCommerce solution from the start, then without a doubt, Magento Enterprise will win the race.
Here’s a comparison chart that we’ve designed to determine the right fit for your business with a sharp focus on the key differentiating elements of both the editions.
While all the current solutions that Magento is offering are beneficial for businesses, every edition is designed to meet certain business needs.
Magento Community may very well be a good starting point with little or no investment, but for a long-term solution for a larger business with higher online sales, Magento Enterprise offers reliable professional support and is the right way to go.
It is important to keep this factor in mind that Magento is a large eCommerce system that is not well suited for every kind of business. It is best to obtain an expert’s advice on choosing the right system for your business to reap the right results.
So, before you delve into the world of Magento and begin to explore your options, don’t forget to request an unbiased professional opinion on the choice you wish to make.
Is your organisation currently using an eCommerce solution? What were the major limitations that made you consider Magento eCommerce solutions? Let us know in the comments below, and thanks for reading!