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Why B2B Companies should take the Mobile route

If statistics are to be believed the worldwide mobile subscriptions for this year are projected to cross 6.5 billion. Yes, mobile has taken over and is changing how business professionals communicate with each other. There is no denying it! The explosive growth in mobile adoption rate is unparalleled and unstoppable. Also, audiences interact more with B2B brands that are there on the mobile.

Smartphones have presented a sky full of opportunities and possibilities for B2B marketers. You now have a brand new platform for marketing your brand and products / services. A platform that gives you immense freedom to run innovative and engaging campaigns to the ever growing customer base of those who use mobile as their primary source to search information. The most appealing thing for Smartphone using customer is that they can connect with your brand whenever they want, without having to wait to get to their desktop. This is the biggest benefit any B2B brand. There are a lot more and here’s a list of benefits B2B brands can enjoy if they take their mobile strategy seriously:

Communication becomes easy:
There is just so much that you can do with your Smartphones. You have access to so many applications, such as Skype, that lets you chat, text or even video call to your employees and business associates. If there’s a need to transfer an important file you can do so directly from your mobile with the help of a cloud storage system. You have to admit it; mobiles make communication faster, more convincing and a lot more engaging.

Reaching your potential Partners becomes easy:
Having a mobile-friendly website always pays. Not only does it act as a representative of your business to the mobile audience, it also gives your potential partners the freedom to access your website any time from their Smartphones. It also lets you break free from the old norms of conducting a meeting with your business partners in a board room. You can make presentations and reports on your Smartphone itself and show them to your partners or superiors while sitting in a hotel lobby.

Mobile gives you more power to market your brand better:
Like mentioned earlier too, mobile gives you a brand new platform to market your brand. With a mobile phone you can spread the word about your brand and open doors to many more business prospects. A simple SMS can be used to inform your business associates and end customers about the innovations, new products and developments made. This ultimately leads to expanding your reach and expanding your business. Also, Smartphones makes social media more fun. You can constantly be in touch with your audiences. Tweeting, commenting, sharing, liking or posting about something, whatever it is, you can do it directly from your mobile.

It is time you got yourself some mobile solutions!

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