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Things To Keep In Mind While Drafting A Mobile SEO Strategy

If the statistics are to be believed 55 percent of the mobile consumers want to purchase within an hour. That’s a figure too good to ignore. Still there are many organizations that are resistant to the idea of having mobile-friendly websites for their businesses. It is high time that you give up this resistance. Your competitors are using this opportunity against you. They are there in your target audience’s mobile devices and making more money than you cannot make with your desktop website alone. Those who are intelligent enough to take the big plunge should concentrate on drafting a successful mobile SEO strategy. To make the task easier for you we are listing out all that you need to focus on while creating the successful mobile SEO strategy for your business.

User Experience
The user experience on a desktop / laptop is very different from that on mobile devices. It determines whether a visitor will come back to your website on not. Therefore, offering a great user experience to your mobile audience is very important to engage them. To be able to achieve that you either have the choice to go with responsive design or to get a mobile website developed.

Faster Load Time
One of the major things that impacts your visitor’s experience with your mobile / mobile-friendly website is how fast is it. And this is not important only from the user experience perspective. To reach the first pages of the relevant searches made on Google, you need a mobile website that loads in one second or less.

Crisp Design
On a mobile device, you bound by the smaller screen size. And the aim should be utilize it to offer maximum usability to the audience visiting your website through their mobile devices. Remember, that in order to showcase your creativity you will end up adding too many unnecessary design elements that will only make your website look cluttered on mobile devices.

Understanding User Needs
After the introduction of Google’s Hummingbird algorithm, it has become completely clear that you will need to focus more efforts in understanding the needs of your customers by analyzing their actions on your mobile website. For example, search queries made by them. The desktop visitors are very different from the mobile visitors and have a higher intent to purchase. So the SEO strategy has be created accordingly.

The World Of mHealth!

It has been quite some time since the communication and information technology has been introduced to the healthcare industry. As a result, mHealth was born and it has shaped the way healthcare industry has evolved today. Yes, mobile phones and wireless technology has influenced the health care world in a positive way. But the technology is still very new and least talked about in the technology arena. So, we decided to talk about it here in our blog.

Today, mHealth is used in the healthcare industry for many crucial things such as delivering health care facilities / services, surveillance of diseases and even for the prevention of any kind of illness. The possibilities are endless. There are many people have been using mHealth to track the outbreak of any kind of epidemic and then there are some who use mHealth technology to manage chronic diseases. Yes, there is an app for everything! In fact, if a report by IMS Health is to be believed, there are over 23,000 healthcare-related apps covering numerous:

  • Clinical areas such as primary care and even surgery
  • Care sites
  • Users – patients, caregivers, clinicians
  • Parts of the patient journey that is from wellness to complex chronic disease

But the view of mHealth is flawed in two most basic things:

1. mHealth ignores the fact that they are not the only options of primary user touch points in a mobile-connected world. There’s a lot more available to health care seekers!
2. mHealth encourages the feeling that the way to solve any problem is to by simply building an app. Sometimes a problem may be much broader and can’t be solved by an app.

But you can definitely use mHealth for the purpose of:

1. Spreading education and awareness through SMSs by sharing information about certain new diseases, availability of health care services, treatment methods for a certain disease and more
2. Collecting data related to patients such as their personal details and how smoothly their health care efforts are going
3. Remote monitoring those patients who are at their homes
4. Imparting training to the healthcare workers
5. Communication amongst healthcare workers

If you are somebody from the healthcare industry and haven’t yet introduced mHealth to your health care center, then it’s high time you do it. It will simplify the way your premise functions and improve the quality of health care services you deliver to your patients.

What’s The Future of eCommerce? It’s mCommerce!

Sales are the lifeblood of every business. This holds true for the online businesses as well. And would understand this better than the eCommerce entrepreneurs? To be able to craft winning strategies, eCommerce entrepreneurs have to track their sales every month. Not only this, they also have to keep a track of new customers visiting and buying from them, repeat customer and the purchases made by them and many other critical details of the activities their target audience is doing on their website. So, you have been all this so far. That’s great! But what more are doing? No we are not talking about shooting out newsletters regularly to your website visitors. Neither are we talking about rolling out huge discounts and irresistible offers for your customers. We have no doubts that you are doing all of that and doing a pretty fine job with your eCommerce website.

But there’s one more thing on which the success or failure of every online business hinges. And that is how readily and quickly you adapt your business to the changes your immediate environment (technological or consumer behavior) may offer you. Currently, the eCommerce industry is faced with changes in both technological environment as well as changes in the consumer behavior. We have shifted from the desktop era to the mobile era and the eCommerce industry is not an exception. Your buyers are searching for your business over their mobile devices. Are you prepared to greet them there? You better be because if you are not, be ready to say goodbye to them for forever.

If you wish to keep your customers with you then say hello to mCommerce! You need to do this because that’s where eCommerce is headed. To help you with this emerging trend, we are listing out five very basic things you can adopt to be able to cater to your mobile audience.

  • The first thing you can do is to build a responsive website or make your existing website responsive to different screen sizes.
  • Don’t forget to make your responsive website compatible with multiple platforms so that your users can access your mCommerce store from any device without facing any issue.
  • To stay ahead of your competitors, make special efforts to make your website faster, clutter-free and user-friendly. Offering ten features is not that important, but offering a self understood mobile website will help you in the long run.
  • Your mCommerce website has to offer a great user experience so that they keep coming back to you again and again.
  • Native apps will help you point your sales figures to the north so don’t hesitate from developing native apps for Android, iOS, Windows or any other platform.

What Makes A Mobile App Successful?

Today, mobile apps have become one of the most common development choices for businesses, especially start-ups. The latest statistics indicate that the app economy is thriving with an estimated annual revenue of $25 billion. While this is a good figure to be motivated to take your business online, there is one more aspect that you should keep in mind. According to a study conducted by Localytics, one in every four downloaded mobile apps goes unused by the user and is ultimately deleted. So, what is the problem? The problem is that there are millions of apps to be found across various app stores and the number is only increasing with each passing day. This poses a great challenge for the start-ups to be noticed by their target audiences on the various app stores.

To make sure that your mobile app doesn’t have a bad fate of that one in every four app that ultimately gets deleted, we are sharing with the winning recipe of a successful app. So, here’s a list of ingredients that go into the making of a successful mobile app.

Create a Problem Solver:
Nobody downloads apps just for the heck of it, after all apps occupy memory space on a user’s mobile device and it costs them money too. So, they make a very conscious decision of which app to download. Therefore, to make your user’s download your app you have to have an app that solves some kind of a problem that your target audience may be facing. That’s the most vital ingredient that determines the success of any mobile app. In simpler words, your app needs to be the solution that your target audience is seeking.

Cut the Hassle:
The next important ingredient for making a successful app is how easy it makes the life of the users. A winning mobile app is intuitive and can be figured out by the users within minutes. Nobody reads manuals today, nobody has the time for that. Make your user experience as simple and fantastic as possible and they will stick with your mobile app for the long haul.

Effective Marketing:
We have written a blog post earlier also, on marketing your web project right from the beginning and we are saying it again – start marketing your mobile app idea as soon as you get it into your head. Don’t wait for the app to get developed first and then start marketing it. Divide your marketing plan into three phases – pre-launch, launch and post launch marketing. Keep your design and marketing material ready and go full on marketing your app idea.

Distribution Channels:
There are many distribution channels available for apps today. With so many options available to you it is important that you choose a combination of those distribution channels that will work best for your mobile app as well as your target audience. Invest your time and money in generating press coverage around your mobile app. Mobile giants like Apple take notice of positive press coverage around the web and mobile products and you never know, your mobile app may get featured in their New & Noteworthy list.

What’s Coming In WordPress 4.1?

WordPress 4.0 was released in the beginning of September this year and it came with tons of new improvements like the enhanced post editor, improved Internationalization support, etc. But let’s admit, it wasn’t the revolution all of us had expected. But the latest WordPress 4.1 which is expected to be released in the coming next week will have new features and more visible changes. From the latest update you can expect to see some new UI elements, modes in the dashboard, query API and numerous performance enhancements. In this blog post, we will talk about the expected changes that are coming in WordPress 4.1 and what they will mean for the users.

The New Theme

The first thing you will notice new in WordPress 4.1 is the default Twenty Fifteen theme. The beautifully designed theme fits perfectly well with WordPress Internationalization. The new theme supports Google’s Noto Serif & Sans fonts and that to for many languages. This means that users who publish content in any of the languages with non-Latin alphabets will not have to adjust fonts for their languages.

Apart from this, from a features point of view the Twenty Fifteen theme offers options like custom header and custom background. You will be able to set color schemes and there will be built-in support for popular social buttons. All you will need to do is to create a menu in the native WordPress interface and these icons will appear on your website / blog.

The New Dashboard

In the earlier releases including the release of WordPress 4.0, various improvements were made to better the language pack support. With WordPress 4.1, this trend will go further I the sense that the users will now be able to directly download appropriate language packs from WordPress’s official website.

The WordPress 4.1 will offer its users a floating panel in the visual mode that will make things more intuitive for them. Another improvement in the latest version will help the beginners to align the images better and easily in the WordPress post editor.

Also, the Login sessions that were implemented in the WordPress 4.0 are going to have management UI in settings. This means that the users will now be able to review what sessions they have on different devices and log out if they feel it is necessary.

Other Changes

Some other changes that you can expect from the new release includes improved user interface for the purpose of installing and updating plugins and themes; improvements to media management on mobile devices; meta, date, and tax query improvements; and accessibility improvements.