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5 Common Digital Marketing Myths, Debunked

5 Common Digital Marketing Myths, Debunked

digital marketingIn the recent times, Marketing has grown to be a much more complex and globally encompassing activity for marketers. All thanks to the new range of marketing options and channels that are available now. One such channel that has emerged as a game-changer is Digital Marketing. Digital Marketing has enabled even smaller businesses to find, reach and connect with their customers across the globe.

But like everything new, there are some Digital Marketing myths that stop many businesses to take the leap and as a result, they continue to suffer the consequences of not being there on the social network. As a global Digital Marketing Agency, we have come across clients who are either apprehensive about Digital Marketing or hold many wrong notions about the what, when, how of the Digital World. Through this blog post, we attempt to debunk some of the myths and bring to you a clearer picture.

Myth #1: Digital Marketing is all technical.
No, it’s not! Like traditional marketing, Digital Marketing also involves careful planning and execution. A successful Digital Marketing Campaign includes a number of well-thought out strategies that together make the campaign work.

Myth #2: Creating just a website will do.
A big no! It’s like you have built your online presence and you are expecting that people will show up on their own. They won’t! The World Wide Web is vast and there are probably many players like you in the market already. You have to reach your customers by effectively planning and executing the Digital Marketing strategies, as discussed in the above point.

Myth #3: Any Content will do for my Digital Marketing Campaign.
You are highly mistaken here. Google doesn’t make it that easy. Google guidelines are pretty complex and they keep changing. So, the amount of content you upload and the number of people you share it with doesn’t matter. You need a Content Marketing strategy that focuses on delivering content that is relevant and something that your readers want to read about. Your content must deliver value to the readers.

Myth #4: My competitors are not using Digital Marketing. So, I don’t need it.
Your competitors are not there in the virtual space. That’s actually great news! It is not like you have to do whatever your competitors do. If you are the first one go digital in your industry, you will always enjoy the advantage of reaching your target audience in the virtual world first. And it is not like that none of the players will ever take the digital road. Digital Marketing is the new way of marketing and some day (very soon) someone will use it in your industry too. So, why not that someone be you?

Myth #5: SEO is dead.
We wonder who started this digital marketing myth in the first place. No, SEO is not dead. It is alive and kicking. In fact, SEO is one of the integral parts of a successful Digital Marketing Campaign. Search Engines continues to dominate the other sources that generate web traffic. And SEO is what enables the Search Engines to drive traffic to your online presence and it will forever remain so.

Consider these myths busted! We say, hit the digital road now!

iPhone 6- Bigger screen means better user experience

iPhone 6- Bigger screen means better user experience

 

iPhone 6Like many, we can’t help but go on and on about how fabulous the new iPhones are. We have our own list of reasons why we can’t get enough of the new phone. But one reason that is an absolute favourite to us is the bigger display with Retina HD display.

For many years the rival smartphone makers had one major advantage over the iPhone – the bigger screen size. While the iPhone was stuck with a smaller screen display, the rival smartphone makers could attract different target audiences; most importantly the ones who love to spend more time playing games. Well, all these shortcomings has been overcome by the great team behind responsible for making the awesome new iPhone 6 and iPhone 6 Plus.

Not only the gaming industry, but this advancement in the iPhone 6 and iPhone 6 Plus lends a great opportunity to all the app makers to make the most of the bigger screen. There are currently over 1.3 million apps in the AppsStore. Apple’s launch of the new 4.7 inch iPhone 6 and 5.5 inch iPhone 6 Plus does not necessarily mean that the developers will have to redo all these apps to work properly on the bigger screens of the new iPhones.

Phil Schiller, the marketing chief of Apple, in the keynote speech at the launch of the product on Tuesday revealed that the iOS 8 platform has a desktop-class scaler that allows apps to the various screen sizes. This also means that the users, for the very first time, will be able to use the device horizontally on iPhone 6 and iPhone 6 Plus. Apart from this, iPhone 6 and iPhone 6 Plus also has an additional functionality called ‘Reachability’, which allows the users to double tap the TouchID to pull down the notifications with just one hand. As shared by Phil Schiller in the keynote speech at the launch was that Apple is now to giving access to its M8 chips to the developers so that they can run more graphic intensive apps closer to the processor.

Phil pointed out that, all this pain of allowing the users to view and use the apps horizontally has been taken to enhance the user experience. The in-built apps in the new devices have been designed to make the most of the bigger screen. We love how the new mail box and the messages appear in the new iPhones. This sure has opened many possibilities for those in the apps development business. It’s worth noting that CNN has already working on redoing its app to make the most of the bigger screen display. In the subsequent months many will follow. So, are you too ready to make you apps iPhone 6 and iPhone 6 Plus-ready?