According to an article published in the Daily Mail, 82% of the Internet users in the UK shop online regularly. The Centre for Retail Search released some statistics stating that online sales in the UK account for 10.7% of the total retail sales. These statistics may talk about the UK market alone but the truth is that the eCommerce story has grown leaps and bounds not just in the United Kingdom, but globally. Many people who use to buy offline have now moved on to online shops.
As a web development agency into the trade of developing bespoke eCommerce solutions we have come across many clients who have their concerns about this whole thing of getting an eCommerce solution developed for their business. While there are many small business entrepreneurs who have become successful after setting up an online store, there are many who fall prey to the myths revolving around selling things online.
This blog post aims to debunk all those myths that have been stopping you from taking the big step.
- Myth 1: My product is not suited for selling online
Until and unless what you want to sell online is illegal, you can sell it online. Anything from diamonds to vegetables can be sold online as long as it covers all the costs of selling online.
- Myth 2: My business is not registered. So, I cannot sell online.
Thanks to platforms like PayUPiasa, the payment gateway services are now accessible to even businesses that are not registered. So, that shouldn’t stop you now!
- Myth 3: I need a thousand awesome features to make my online store attractive to the customers.
There are many online stores that are doing a 7-8 figure business every month from a site with minimum features. All that matters is the product that you are selling and how user-friendly your eCommerce website is.
- Myth 4: Logistics can be a real pain to handle.
More and more Logistics companies are opening up to eCommerce. Also, there are many eCommerce platforms that offer great logistics support at highly discounted prices. So, logistics will not be a real pain to handle.
- Myth 5: Acquiring customers is pretty expensive.
There are many cost effective ways to acquire customers today. You can start by digitizing your offline customer database, start selling on various online marketplaces and promote via social media, sending newsletters and writing blogs.
See, it’s that simple!
As a business owner who is always aiming to excel, you are constantly working towards making your presence appealing to your customers. A considerable amount of time, effort and money goes into marketing your business, its products and services. Just like your marketing material, your web applications or website must also be designed to appeal to your potential customers. The more professional your web presence is, the more credible your business will appear to your customers.
When considering creating a new web application or a website, businesses are faced with a dilemma. Whether to go for simple web development or get a bespoke web application or website developed that meets to your business needs perfectly. But before deciding which approach one should go for, remember that it all depends on the requirements of your business and what you want to accomplish with your website. A good web development agency can help you take the decision.
There are many platforms available for developing websites. There are numerous generic, pre-built website templates and themes available easily for purchase. WordPress themes are the most popular in the market right now with over 60 million people using it. Even most of the web development agencies recommend it. The reason behind such a success of the WordPress platform is that you can use only what is required for your business. It comes with a set of features that suit simple as well as complex requirements of businesses. There are so many plug-ins available that you can even build an eCommerce website on WordPress.
Building your website on a web development platform is very cost effective. If budget is something that is holding you back from getting a website developed for your business, then website themes / templates are your best bet.
Also, simple web development ensures a shorter development time for your web project.
But with so many people using pre-built templates, your website will look like a lot of other websites. Also, websites developed on pre-built templates are inflexible to your requirements. Additionally, the major problems with plug-in is that you’ll have to buy one to add one functionality to your website, another to add something else and so on. Templates also avoid the SEO aspects and sometimes face compatibility issues with different browsers.
Bespoke Web Development
Bespoke web development ensures unique and flexible web development, something that you won’t get with pre-built templates. Bespoke web development gives you the freedom to add features and functions that you wish to have in your website but won’t find a plug-in for if you choose WordPress or any other development platform. This means that your website will look and function different from everyone else’s website. Also, the website will be more adaptive to your business needs.
Bespoke applications make using web easy and offers a great user experience. Bespoke applications streamlines complicated processes and offers your user an easy and better way of dealing with your business online.
Today, bespoke web development is the first choice of web development agencies, including us. Why? The reason behind this is that bespoke development comes with numerous benefits. For example, your users can access your application from any device which has an internet connection, better communication with external suppliers etc.
From the SEO perspective, bespoke websites perform very well as compared to websites built on web development platforms. If you hire the right web development agency, their talented developers will construct a website with background coding that will help your website succeed in the search engines.
Bespoke web development may take a lot of time and cost more money for developing a web application but it sure is worth it.